Multi-Platform Marketing Specialist, Telemundo Area de la Bahia 48

Description

The company is a Telemundo station in the Bay Area that is hiring a creative multi-platform marketing specialist who understands how people find, watch and share content today.

You will report to the senior community and marketing director and do hands-on work to build the station brand across social, digital, streaming, broadcast and community channels. The best candidates are content makers and storytellers who can plan, shoot, write, edit, design, publish and optimize material, with a focus on social-first storytelling, audience growth and content that speaks to Bay Area Latino communities.

You will work alongside marketing, community, news, digital, sales and other teams in a busy, high-volume setting.

The company is part of a large media and entertainment group that runs television networks, streaming, film studios and theme parks, and it is a subsidiary of a larger corporation.

Responsibilities

• Plan, shoot, produce and edit social-first content, mainly short and vertical video, plus graphics, photos and other digital assets for Instagram, TikTok, Facebook, YouTube, streaming, web and other station platforms.
• Schedule, publish and tune marketing, promotional and community posts across social channels.
• Capture strong photo and video in the field with phones and professional gear when the job calls for it.
• Write lively, conversational, audience-first copy in Spanish and English that fits each platform's voice and format.
• Work with the marketing and community team and with partners in news, digital, sales and other departments to build creative that supports the station brand, programming, audience growth, revenue and community work.
• Team up with anchors and reporters to make social-first content that backs station marketing and community efforts.
• Come up with creative concepts and multi-platform campaigns around key station priorities, shows, major events and community initiatives.
• Spot social trends, cultural moments and new formats that help the station reach new and existing viewers.
• Track social performance and use analytics and audience data to improve content and guide later creative choices.
• Help the Digital Editorial team by creating, editing and publishing social-first pieces on timely, trending and high-interest stories.
• Use new digital and AI-assisted tools where appropriate and within company rules to aid ideas, creative work, production and optimization.
• Juggle several projects at once and deliver strong work on tight deadlines.
• Cover station and community events, including creating content onsite and covering them on social media.
• Work flexible hours, including some nights, weekends and holidays, as business and event needs require.
• Take on other duties as assigned.

Requirements

• Fluency in Spanish and English, with excellent written and spoken communication in both, including writing engaging, conversational marketing and social copy.
• 2+ years of professional experience in social media, digital marketing, content creation, video production, communications or a related field.
• Proven experience making and editing short-form video and social-first content.
• Solid knowledge of Instagram, TikTok, Facebook, YouTube and newer social platforms, including each platform's formats and best practices.
• Experience with editing and creative tools such as Adobe Premiere Pro, After Effects, Photoshop, Illustrator, CapCut, Canva or equivalent platforms.
• Comfortable shooting content on smartphones and other video and photo equipment.
• Experience with social publishing tools, content management systems and digital analytics.
• A college degree or equivalent professional experience.
• A portfolio, reel or links showing social media content, video production, digital creative or other multi-platform marketing work.
• Unrestricted work authorization to work in the United States.
• 18 years or older.
• A valid driver's license.
• Desired: strong organizational and project-management skills to juggle several priorities and deadlines.
• Desired: strong communication and interpersonal skills for working across teams.
• Desired: a clear understanding of Latino audiences, culture and communities in the Bay Area, and the ability to make culturally relevant, authentic content.
• Desired: strong creative instincts and a sense of what makes content engaging, shareable and relevant on each platform.
• Desired: a self-starter who can take an idea from concept to execution with limited supervision.
• Desired: comfort in a fast-paced setting where priorities and content needs can shift quickly.
• Desired: strong attention to detail and commitment to accuracy and brand standards.
• Desired: the ability to spot emerging social trends and turn them into content quickly.
• Desired: a collaborative team player willing to take on last-minute and high-priority work.
• Plus: experience in television, media, entertainment, news, community engagement or a high-volume content setting.
• Preferred: experience covering live events and creating real-time social content.
• Plus: familiarity with AI-assisted creative and productivity tools.

Conditions

Must work onsite at the San José, California station, full-time from a company-designated worksite.

Must be available for flexible hours when needed, including nights, weekends and holidays, sometimes on short notice.

The company works to make its community and workforce reflect a wide range of people and welcomes applicants of all backgrounds.

Benefits

• Company-sponsored health coverage, including medical, dental and vision insurance.
• A 401(k) retirement plan.
• Paid leave.
• Tuition reimbursement.
• A range of discounts and perks.