Marketing Specialist

Description

The company is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide.

At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset.

As we continue to scale our global platform, the Marketing Specialist, will play a critical role in driving paid search performance and revenue growth across Fanatics, FansEdge, and Kitbag.

ROLE OVERVIEW

The company is seeking an experienced Marketing Specialist to join its digital marketing team with a specific focus on paid search across its Fanatics, FansEdge, and Kitbag brand portfolio. The ideal candidate brings deep expertise in PPC and Google Shopping campaign management, is highly analytical, and thrives in a fast-paced environment where large data sets must be translated into measurable business outcomes. The Marketing Specialist, delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

HOW WILL YOU DRIVE IMPACT

Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.

Team & Leadership Impact (Build Championship Teams)

Partner cross-functionally with internal stakeholders and external platform partners — including Google, Bing, and technology vendors — to align paid search strategy with broader business objectives and emerging capabilities.

Collaborate with the wider eMarketing team to share insights, surface trends, and elevate the collective knowledge and performance of the digital marketing function.

Contribute to budget discussions and spending recommendations, ensuring alignment between campaign investment and evolving business priorities.

Fan & Customer Impact (Obsessed with Fans)

Create and launch new paid search and shopping campaigns that connect fans with timely and timeless licensed merchandise across live events, new partner launches, and major product drops.

Ensure campaigns are structured and optimized to deliver a seamless, relevant experience for fans across the Fanatics, FansEdge, and Kitbag digital storefronts.

Support high-visibility fan moments — including College National Championships, Super Bowl, Stanley Cup, and other marquee sporting events — with dedicated campaign launches, including outside of normal business hours as needed.

Translate campaign performance data into compelling marketing narratives that communicate value and results clearly to stakeholders.

Innovation & Problem Solving (Limitless Entrepreneurial Spirit)

Stay current on the latest PPC industry trends, platform developments, and best practices across Google and Bing to continuously improve campaign performance.

Identify and implement process improvements across campaign creation, optimization, reporting, and tracking to drive efficiency and accuracy at scale.

Collaborate with Google, Bing, and technology partners to pilot new features and advertising methodologies, bringing an entrepreneurial mindset to testing and adoption.

Apply scientific analytic methods to interpret large data sets and uncover actionable insights that inform strategy and spending decisions.

Ownership & Execution (Determined & Relentless Mindset)

Monitor and analyze PPC campaign performance across the portfolio, delivering regular insights and recommendations that drive measurable business outcomes.

Manage and optimize automated bid strategies and other automated practices to ensure campaigns perform efficiently against business objectives.

Ensure all campaigns are properly structured for optimal performance, reporting, and tracking integrity across the full the company digital portfolio.

Manage multiple concurrent workstreams with a high degree of accuracy, organization, and accountability under pressure and against tight deadlines.

AI & DIGITAL CAPABILITY

We are building a future-ready organization. This role is expected to:

Apply AI and technology to improve efficiency, quality, and outcomes

Use data and digital tools to inform decisions and enhance performance

Demonstrate curiosity and adaptability in adopting new technologies and ways of working

Contribute to a culture of innovation and continuous improvement

CAPABILITIES & EXPERIENCE YOU BRING

Required Qualifications:

1–2 years of hands-on experience managing and optimizing Google and/or Bing paid search campaigns, with comprehensive knowledge of PPC or Google Shopping.

Experience with campaign management and optimization at scale, including managing large keyword sets across a multi-brand or multi-channel environment.

Experience managing automated bid strategies and other automated practices within the digital marketing space.

Strong quantitative and analytical skills, with demonstrated ability to utilize scientific analytic methods to interpret data and translate findings into actionable business outcomes.

Strong business reporting capabilities with high proficiency in Microsoft Office, particularly Excel, Word, and PowerPoint.

SQL familiarity highly preferred.

Up to date on the latest PPC industry trends, platform developments, and best practices across Google and Bing.

Education:

Bachelor's degree preferred.

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across the company, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores.

The company is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, www.fanatics.com .

The company has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).

At the company, we infuse our BOLD Leadership Principles in everything we do:

Build Championship Teams

Obsessed with Fans

Limitless Entrepreneurial Spirit

Determined and Relentless Mindset

Fanatics will never ask candidates for money, banking information, or other sensitive personal information as part of the interview process. If you receive a suspicious message claiming to be from Fanatics recruiting, please do not respond and report it here .

Conditions

The primary place of performance of this role is the Company's office located in Redwood City, CA subject to the Company's current hybrid work policy. This role currently requires in-office presence 3 days per week.

At Fanatics, we operate with a BOLD mindset—We Build Championship Teams, we're Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined & Relentless Mindset. If you're ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.

The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to San Diego and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

San Diego Salary Range

$70,000 - $85,000 USD

At Fanatics, we operate with a BOLD mindset - We Build Championship Teams, we’re Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.