Manager, Digital Marketing

Description

The team runs digital marketing for theatrical and franchise film releases worldwide. This manager works with international territories and regional teams to adapt global campaign plans into digital work that suits each local market, oversees digital creative and asset delivery, and acts as the main contact for territory digital needs.

The company is a major media and entertainment group that makes films, television and streaming content and runs theme parks and experiences. The person in this role presents well and turns complex ideas into clear next steps for global partners. They are organized and detail-focused, and they handle several campaigns, stakeholders, agencies and deadlines at once in a quick-moving setting.

Responsibilities

• Help markets plan and carry out digital campaigns for assigned films.
• Oversee digital creative produced by the agency working for the Home Office on each market's behalf.
• Lead creative development with the roster of creative agencies and help shape the global digital strategy with the Digital team.
• Serve as the lead contact and key department point person for major digital initiatives across markets on assigned titles, and handle daily digital requests from territories.
• Coordinate with media, publicity, creative, distribution and creative services so each release's digital direction is executed as planned.
• Create custom social media content for local platforms, including APAC platforms, in line with senior stakeholders and licensing teams in the US, and support markets in developing and getting approval for platform features such as filters and AR.
• Turn social listening findings into film strategy and make sure those insights shape the creative campaigns.
• Track how the social landscape changes and decide how to apply those shifts to campaigns, both strategically and tactically.
• Help lead influencer programs, covering strategy, content review, market nominations and set visits for selected films.
• Share updates on all digital materials available from the Home Office with key territories.
• Work with the International Home Office team during planning and rollout to supply information that filmmakers, production companies and other stakeholders need.
• Share best practices across markets and with the International Media team, and encourage local marketing teams to embrace digital innovation.
• Manage official sites: roll out site and portal updates, franchise site updates where relevant, Linkfire campaigns and theatrical showtimes across 20 markets.
• Handle domains, cookie consent platform updates and general troubleshooting with the agency team.

Requirements

• Required: at least 3 years in the entertainment industry, specifically in digital marketing, production or post-production.
• Required: at least 1 year on global or international-only film campaigns.
• Required: working knowledge of Microsoft Office, including Outlook, Word, Excel and PowerPoint.
• Required: working knowledge of Photoshop.
• Required: experience managing digital assets across several international territories.
• Required: ability to adjust your working hours and occasionally work nights or weekends.
• Desired: bachelor's degree in marketing or a related field, preferred but not required.
• Desired: strong written and verbal communication skills, with the ability to communicate effectively at all levels of an organization.
• Desired: familiarity with video post-production workflows and common digital file formats.
• Desired: ability to manage many responsibilities and shifting priorities while meeting deadlines.
• Desired: self-starter who acts with minimal direction, seeks information from appropriate sources and follows through exceptionally well.
• Desired: exceptional attention to detail and accuracy.

Conditions

Hybrid schedule: contribute from the office at least four days per week. The company may change in-office requirements at any time.

The company considers applicants with criminal histories or arrest or conviction records in line with applicable fair chance laws.

Benefits

• Eligible for company-sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a range of discounts and perks.