Marketing Manager

Description

The company has supplied fluid-handling equipment since 1892 and employs more than 2,000 people, with factories in North America, Europe and China and sales offices worldwide. It is part of the Clean Energy & Fueling segment of a publicly traded parent.

This role sits in the team that markets the company's three data center liquid cooling brands. You will plan and produce the yearly marketing communications for these products, along with educational material that explains their value. You will work with cross-functional colleagues to help the business grow sales and to build awareness with both new and existing partners.

You will run product promotions in digital and traditional channels to generate leads for early-stage sales pipelines. Your work will build awareness that helps hit annual targets for specific products, accounts and regions.

Location is Hamilton, OH or Skokie, IL. The role is hybrid.

Responsibilities

• Work from the group's core values: respect for people, a collaborative and entrepreneurial attitude, a focus on customers, a drive for results, and high ethical standards with openness and trust.
• Work with stakeholders to draft annual marketing plans that support business targets.
• Build and run the yearly marketing calendar and budget for your product categories.
• Coordinate with marketing teams across the parent group to increase reach, and send detailed activity reports when asked.
• Manage agencies and other vendors as needed.
• Work with technical and market experts to shape stories and content about the products.
• Run social media campaigns from planning through delivery.
• Produce traditional materials such as datasheets, whitepapers, trade show assets and videos.
• Write messaging that explains the value of the products and sets them apart from competitors.
• Work with channel partners on web, social and collateral content.
• Plan and run events, including floor layouts, collateral, budgets and logistics.
• Manage several deadlines at once while keeping projects on schedule.

Requirements

• At least 5 years of marketing experience.
• Experience in online and traditional marketing, trade shows and events.
• Industry or prior marketing experience in the data center ecosystem, with exposure to hyperscalers, colocation providers, enterprises, chip makers, cooling system makers, or manifold and infrastructure makers for liquid cooling or building water systems.
• Preferred: experience working in data centers.
• Strong written and spoken communication, including presentation skills.
• Ability to work well in a team.
• Ability to set priorities and handle several tasks at once, with a strong bias for action and follow-through.
• Skilled with Adobe Creative Cloud, Adobe Marketo, Salesforce and Microsoft Office 365.
• Skilled photographer or videographer for product demos and web content.
• Strong copywriting and editing skills for white papers, press releases, web content and similar pieces.
• Bachelor's or Master's degree in marketing or communications.
• Able to stand, sit and move around a manufacturing environment as part of the job.

Conditions

Hybrid role based in Hamilton, OH or Skokie, IL.

Pay is set using job-related factors such as the role's responsibilities, your experience and education, the location, and the key skills the role needs.

The company provides equal opportunity to all applicants regardless of protected characteristics.

Benefits

• Eligible for a discretionary bonus based on performance metrics and other criteria in the applicable bonus plan.
• Pay is one part of the total rewards package.