Marketing Manager

Description

General Summary Of Duties:

Responsible for supporting the development and execution of resort-wide marketing initiatives. This position plays a key role in managing marketing projects, coordinating campaigns and ensuring brand consistency across all guest-facing communications and advertising channels. Working collaboratively with internal departments, creative teams and external partners, the Marketing Manager will help bring marketing initiatives to life across the resort’s hotel, retail, casino, food and beverage, entertainment, sportsbook and meetings and conventions business segments.

Role and Responsibilities: (Includes but is not limited to the following)

Manage the day-to-day execution of integrated marketing campaigns supporting resort-wide business objectives.

Oversee marketing projects from initial concept and creative development through production, implementation and completion.

Develop and maintain project timelines, ensuring deliverables are completed accurately, on schedule and within budget.

Coordinate marketing initiatives across multiple business segments, including hotel, retail, casino, dining, entertainment, sportsbook and conventions.

Prioritize competing requests and manage multiple projects simultaneously in a deadline-driven environment.

Assist the Brand Marketing Directors with implementing annual marketing plans, seasonal campaigns, promotions and special events. Collaborate with graphic designers, copywriters and other creative partners to develop compelling marketing materials.

Manage the creative production process for print, digital, outdoor, email, social media, signage and on-property collateral.

Review creative materials for accuracy, consistency, brand alignment and adherence to established standards.

Write, edit and proofread marketing copy for advertisements, promotional materials, websites, emails and other communications.

Maintain consistent brand messaging and visual identity across all marketing channels.

Identify opportunities to enhance the resort’s brand positioning and guest experience through effective marketing communications.

Translate departmental marketing requests into actionable creative briefs and project plans.

Facilitate communication between internal stakeholders, creative teams and external vendors to ensure seamless project execution.

Coordinate the development and execution of advertising materials across traditional and digital channels.

Manage production schedules, specifications, deadlines and deliverables for advertising placements.

Work with printers, production vendors, and other external agencies to ensure timely and accurate execution.

Oversee the production and installation of promotional signage, collateral and on-property marketing assets. Conduct regular property signage audits to make sure content is up to date.

Support marketing initiatives associated with property events, restaurant promotions, entertainment programming and special activations.

Assist with tracking departmental marketing expenses, purchase orders, invoices, p card receipts and vendor expenditures.

Monitor project budgets and identify opportunities for cost efficiencies.

Support campaign performance reporting and evaluate marketing initiatives against established objectives.

Provide recommendations to improve campaign effectiveness, operational efficiency and overall marketing execution.

Key Competencies:

Project Management: Ability to organize, prioritize and execute complex marketing initiatives efficiently.

Creative Judgment: Strong eye for design, messaging and brand consistency.

Communication: Ability to clearly communicate expectations, provide constructive feedback and collaborate with diverse stakeholders.

Problem-Solving: Resourceful and solution-oriented, with the ability to anticipate challenges and adapt quickly.

Accountability: Takes ownership of projects and ensures timely, accurate completion.

Adaptability: Comfortable working in a dynamic environment with changing priorities and evolving business needs.

Requirements

• Experience Requirements
• Previous marketing experience within a Las Vegas resort, casino or hospitality environment.
• 4–6 years of progressive marketing experience, preferably within hospitality, gaming, entertainment or a related industry.
• Demonstrated experience managing multiple marketing projects and integrated campaigns.
• Strong understanding of traditional and digital marketing channels.
• Excellent written and verbal communication skills, including copywriting, editing and proofreading.
• Exceptional organizational skills and attention to detail.
• Ability to manage competing priorities and meet tight deadlines.
• Strong interpersonal skills and the ability to collaborate effectively across departments.
• Proficiency in Microsoft Office and project management platforms.
• Desirables:
• Bachelor’s degree in Marketing, Advertising, Communications, Hospitality or a related field, or equivalent professional experience.
• Experience working with in-house creative teams, advertising agencies and production vendors.
• Familiarity with print production, advertising specifications and signage development.
• Working knowledge of Adobe Creative Cloud.
• Experience with email marketing platforms, content and digital signage management systems.
• Additional Information
• Company Description
• Adjacent to the Las Vegas Convention Center and just one block from the world-famous Las Vegas Strip, the legendary Westgate Las Vegas Resort & Casino provides a fun, challenging and rewarding work atmosphere. Help create remarkable guest experiences at our world-class resort, which features a lively casino that is home to the world’s largest Race & Sports Book; incredible restaurants, nightlife, and live entertainment; and the convenience of a Las Vegas Monorail station onsite for easy access to the Las Vegas Strip. As part of Westgate Resorts, recognized by U.S. News as one of the Best Companies to Work For, you’ll be joining a team committed to excellence and creating unforgettable vacation experiences and supporting your career growth where you are or at 60+ resorts across the company.