Database Marketing Campaign Manager

Description

The database marketing team sits within casino marketing and runs customer campaigns for a large resort and casino in Las Vegas.

You will support the VP of Casino Marketing and the Director of Database Marketing, turning campaign results into recommendations for future marketing programs.

The resort has a busy casino with the world's largest race and sports book, restaurants, nightlife and live entertainment.

Responsibilities

• Oversee the planning, launch and review of all database marketing campaigns.
• Build and run active direct mail and email programs.
• Analyse campaign data and recommend offers and program changes.
• Set up triggered email campaigns for different business segments and customer lifecycle stages.
• Measure digital and email performance, including cost per click-through and cost per conversion or acquisition.
• Define customer segments and offer matrices, assign coupons, and prepare final mail files for direct mail and email.
• Send mail files to vendors so campaigns can be executed.
• Design tests to find out which content and strategies work best.
• Help the Director with every campaign stage: data extracts, creation, testing, proofing and validation.
• Keep the database accurate by running NCOA updates, setting phone and email capture targets, and auditing account adjustments.
• Work with surveillance and casino staff to keep guests compliant.
• Explain casino marketing programs to the whole property.
• Research new data management and analysis technologies and methods, and add useful ones to the data strategy.
• Help with casino events and promotions.
• Keep learning through cross-training in the department and in other functional areas.
• Keep sensitive information confidential and follow all company rules and regulations.
• Take on other job-related duties as assigned.

Requirements

• Strong computer skills, including AS/400, LMS, Microsoft Office, SQL, Showcase, OfferCraft, SynXis, Smartsheet and Lythos/InMotion.
• Working understanding of lifecycle marketing and the customer journey.
• 2+ years of experience in marketing, casino or slot analytics, or both.
• Experience in a casino or hospitality setting is preferred.
• A bachelor's degree in math, finance, economics or marketing is preferred.

Conditions

Based in Las Vegas, next to the Las Vegas Convention Center, one block from the Strip, with a Monorail station on site.

Benefits

• Career growth at this resort or at any of the company's 60+ resorts.