Marketing Manager GSA

Description

The company is building a global digital sports platform that lets fans buy, collect and bet, and serves a large base of sports partners and retail locations.

The collectibles business sits where collectibles, culture and technology meet. It is backed by established investors and sports and entertainment partners, and runs on a digital sports platform with about 900 sports properties and more than 81 million fans.

This role leads marketing for Germany, Switzerland and Austria, aiming for brand growth, market reach and commercial results that match global and regional goals.

You turn broader priorities into locally relevant plans and act as the main marketing lead in the market.

Responsibilities

• Set the local marketing plan so it fits what the global, regional and territory teams expect.
• Find local openings for category growth and commercial gains.
• Adapt global campaigns and brand initiatives so they work with local audiences.
• Run fully integrated campaigns across digital, social, influencer work, PR partnerships and co-marketing.
• Manage local communications and, where relevant, the agencies supporting them.
• Review campaign and activation results to guide improvements and future planning.
• Build and maintain relationships with local creators, influencers and strategic partners.
• Design seeding approaches and collaboration structures that widen reach and keep the brand credible.
• Work with the regional lead on local events and brand activations, including their strategy and delivery.
• Set event goals, talent involvement and messaging so the impact can be measured.
• Lead local trade marketing with Sales.
• Make sure stores show the brand well and that in-store execution matches commercial priorities.
• Own the market's marketing budget, track return on investment and allocate resources efficiently across initiatives.

Requirements

• You have 5+ years of marketing experience, ideally in product marketing, brand management, integrated campaign execution or trade marketing, within sports, entertainment, collectibles, consumer goods or another consumer-facing sector.
• A bachelor's degree in marketing, business, communications or a related field. An advanced degree is a plus but not required.
• Fluent German and English, spoken and written, to create consumer marketing in both languages.
• A solid grasp of the German market and consumer scene. Experience across Germany, Austria and/or Switzerland is highly desirable.
• Working knowledge of marketing and campaign analytics, CRM and digital marketing platforms, social and influencer tools, and retail or trade marketing processes.
• Hands-on experience running integrated campaigns across product, digital, social, PR, creator and partner work, events and trade.
• Self-driven, proactive and focused on results.
• An understanding of local consumer behavior, cultural trends and the retail landscape.
• The ability to turn global and regional strategies into workable local plans and activations.
• Strong stakeholder management and cross-functional teamwork.
• A passion for sports, entertainment, trading cards or collectibles, and knowledge of fan and collector culture, is a strong plus.

Conditions

The base salary range for Frankfurt is €56.906 to €72.555 EUR, covering base pay only, and may not apply to other locations.

Base pay is set by location, experience, qualifications and training.

The duties listed are not exhaustive, and you may be asked to take on other tasks reasonably expected within the scope and grade of the role.

The company never asks candidates for payment, banking details or sensitive personal information.

Benefits

• Short-term and long-term incentive pay is offered on top of base salary.