Marketing Manager (Partner Marketing)

Description

The company's Corporate and Legal Compliance (CLC) business grows by generating demand through strategic partners, including resellers, referral partners and complementary providers. This role is the marketing owner for the CLC partner channel, turning partnership strategy into joint go-to-market plans, co-marketing campaigns, partner enablement and measurable commercial results.

You will own the partner marketing plan, program budget, campaign calendar and performance reporting. You will work day to day with partnership operations, segment, product and digital marketing, sales, creative teams, shared services and agencies so partners can sell to, through and with CLC while staying consistent with direct-to-customer messaging.

Responsibilities

• Set the annual and quarterly partner marketing strategy, portfolio plan, campaign calendar and budget, tied to the indirect go-to-market strategy and CLC growth priorities.
• Use business and financial judgement in conversations with partners and build relationships with marketing leaders at selected partner accounts.
• Assess partner opportunities and recommend marketing approaches sized to the partner model, audience, commercial potential, readiness and available resources.
• Build joint marketing plans with priority partners covering audiences, value propositions, tactics, owners, timelines, investment and success measures.
• Group partners by type, maturity, solution area, commercial potential and readiness, and set a separate engagement and enablement path for each group.
• Support the Partnership team on partner onboarding, quarterly planning and new growth opportunities.
• Plan and run integrated co-marketing programs that produce partner-sourced and partner-influenced leads, pipeline, cart sales, revenue and greater share of wallet.
• Lead partner activity such as webinars, events, email, digital campaigns, marketplace or listing presence, launch support, referral programs and partner promotions.
• Coordinate campaign delivery across internal shared services, creative resources, marketing operations, digital teams and external agencies.
• Make sure every campaign has clear objectives, defined audiences, calls to action, tracking, lead follow-up and an optimization plan.
• Build scalable enablement materials such as pitch decks, one-sheets, sales kits, landing pages, website and email copy, webinar materials, launch kits and trade-show assets.
• Create reusable toolkits so partners can promote CLC offerings consistently and efficiently.
• Work with product and segment marketing to adapt approved positioning, messages, customer insights and direct-to-customer assets for partner audiences and routes to market.
• Design onboarding and learning paths for partners, including role-based training, certification and self-service resources that speed up activation and cut manual support.
• Work with internal and external creative resources to produce high-quality, on-brand materials.
• Act as the main CLC marketing contact for the Partnership team and partner organizations.
• Align priorities, calendars, messaging and execution with segment, product, digital, sales, BU marketing, creative, legal and compliance teams.
• Set clear roles, decisions, timelines and escalation paths for joint initiatives.
• Tie partner marketing and enablement to partner business plans, adoption, retention and expansion goals, and build quarterly engagement plans for priority partners.
• Balance partner needs against CLC strategy, brand standards, budget and capacity.
• Own launch-readiness planning for new partnership offerings, including readiness criteria, dependencies, milestones, assets, go/no-go decisions and follow-through after launch.
• Work with Partnerships, Product, Sales, Legal, Finance and Partner Success to confirm, before launch, that partners have approved positioning, training, sales materials, contract and legal resources, pricing guidance, support processes and escalation paths.
• Own the plan and process for measuring partner marketing results and return on marketing investment.
• Track and report engagement, partner-sourced and partner-influenced leads, opportunities, pipeline, revenue, cart sales, cross-sell and upsell, and enablement adoption.
• Work with Rev Operations on lead-to-revenue tracking for indirect routes to market and set up dependable campaign and attribution practices.
• Give executives clear partner insights on engagement, opportunity creation, adoption and enablement gaps, which programs drive results, and whether to scale or fix specific partner motions.
• Use performance data to improve campaigns, suggest shifts in investment and report results to marketing and partnership leaders.

Requirements

• Bachelor's degree from an accredited college or university, or equivalent experience.
• At least 8 years in partner marketing, channel marketing, B2B or B2C marketing, demand generation or a related field, or equivalent experience.
• Proven experience with partner or sales enablement and with planning and running integrated campaigns.
• Strong project management, stakeholder management, communication and analytical skills, with the ability to turn strategy into executable plans.
• Experience measuring marketing performance and ROI, and proficiency with Microsoft Office.
• Experience with Salesforce and a marketing automation platform such as Eloqua or an equivalent.
• Experience with collaboration and workflow tools such as Microsoft Teams and Kapost, or equivalent tools.
• Travel of up to 5%, mainly for partner meetings, events and internal planning sessions.
• Preferred: familiarity with partner portals, enterprise partner programs, partner communities, indirect routes to market, marketplace programs, referral or affiliate programs and marketing development fund processes.

Conditions

Open to candidates anywhere in the continental U.S., with a preference for the Central or Eastern time zones.

Candidates must complete interviews without AI tools or outside prompts, and virtual backgrounds must be removed. In-person interviews are part of the process, and using AI-generated or third-party answers in interviews leads to disqualification.

Applicants may be asked to attend an onsite interview at a the company office.

Base salary range: $98,500.00 to $172,700.00 USD, based on primary location. Final offer depends on skills, experience and actual hiring location; your recruiter can give details during the process.

This role is eligible for a bonus.

Equal opportunity: the company hires without regard to protected characteristics.

Benefits

• Medical, dental and vision plans, 401(k), FSA and HSA, commuter benefits, tuition assistance, vacation and sick time, and paid parental leave. Full details are available on request.