Marketing Campaign Operations & Automation Manager

Description

The company helps small businesses get started by taking HR work off their plate so they can focus on running the business.

The team works from data, keeps iterating, and wants people who enjoy building something meaningful in a supportive, entrepreneurial setting.

This individual-contributor role runs the hands-on execution side of Marketing, turning plans into live, coordinated campaigns across paid media, web, email, events, and customer-engagement platforms.

You take each campaign from audience selection through activation, automated workflows, landing pages, forms, tagging, tracking, and pre-launch checks, so it ties into the acquisition funnel and customer lifecycle with clear follow-up and dependable measurement.

You work with channel owners, Funnel & Lifecycle Operations, GTM Technology, and Analytics to speed up and improve campaigns through shared processes, AI, and automation.

Success means faster launches with fewer errors, clear ownership, reliable tracking, and campaign learning that improves conversion and customer progression.

Responsibilities

• Run the full operational flow for each campaign, from approved brief through build, testing, launch, monitoring, and review of results.
• Set up a shared intake process, a prioritized backlog, and a campaign calendar that show requirements, dependencies, approvals, and capacity.
• Build campaigns and automated workflows in marketing automation and customer-engagement tools.
• Activate audiences using the segmentation, eligibility, trigger, and suppression rules agreed with Funnel & Lifecycle Operations.
• Create and maintain landing pages, forms, and digital conversion paths on existing platforms and templates.
• Set up or coordinate tagging, UTMs, trafficking, pixels, conversion events, and CRM campaign records.
• Coordinate work across paid media, web, email, webinars, events, content syndication, nurture, and customer programs.
• Make sure campaign responses route correctly into nurture, sales follow-up, or the customer journey.
• Own pre-launch checks of audiences, workflows, links, forms, tracking, consent, suppression, routing, and follow-up.
• After launch, watch deliverability, workflow health, data capture, and tracking, and work with channel and technology teams to fix problems.
• Work with channel owners and Analytics to run experiments on audiences, messages, timing, pages, forms, and conversion paths.
• Keep naming, taxonomy, tracking, templates, checklists, and documentation consistent.
• Use AI and automation to speed up production, testing, checks, and repetitive tasks.
• Track and improve cycle time, execution quality, capacity, and how well post-campaign findings get used.

Requirements

• 6+ years in marketing operations, campaign operations, marketing automation, digital operations, or a related field.
• Hands-on experience building campaigns and workflows in marketing automation and CRM platforms.
• Experience running campaigns across several channels, such as paid media, web, email, and events.
• Working knowledge of landing pages, forms, tagging, UTMs, pixels, conversion tracking, and campaign data flows.
• Solid grasp of audience activation, suppression, deliverability, consent, and pre-launch checks.
• Experience with nurture and customer lifecycle programs as well as acquisition campaigns.
• Ability to troubleshoot execution problems and work well with marketers, analysts, creatives, engineers, and agencies.
• Strong prioritization and project management, with a record of handling several campaigns at once.
• Experience using AI and automation to raise throughput and cut manual work and errors.

Conditions

The base wage for this role in the New York City office is targeted at $121,000.00 to $151,000.00 per year.

The role is hybrid, with 2 days a week in the office at 55 Water Street, New York City.

Actual pay depends on factors such as skill set, relevant experience, and work location, and ranges in other locations may vary with local labor costs.

Benefits

• A casual, welcoming workplace with a wellness program, company retreats, and access to leaders in the startup community.
• A benefits package, with full details available in the company's total rewards information.