Manager Marketing - Festivals

Description

The company brings music, sports and live entertainment together, and more than 100 million fans attend its live events each year across five continents.

Its music division, AEG Presents, is one of the world's leading operators of tours, concerts and music festivals, working with artists at every career stage.

The team is based in Los Angeles. This role covers marketing for the festivals on the calendar, with the aim of selling tickets to each show.

You will work with artist management, the Radio/TV team and the marketing team to build a plan that reaches the right audience for each show.

Responsibilities

• Build and carry out marketing and promotional plans for each festival, working with festival directors, talent buyers and the marketing director on the spend.
• Create and manage the marketing budget, book all advertising and media, send funds to the correct partners, and prepare advertising settlements for each show.
• Run the social media accounts for each show and keep them current with engaging content.
• Write ad copy and set ad schedules aimed at a specific demographic and target customer.
• Monitor how each show is selling and adjust the marketing to suit changing market or competitor conditions.
• Oversee publicity, arrange press interviews, and coordinate artist availability for promotions with management, labels and PR agencies.
• Pitch promotions to media outlets, book radio time, set up giveaways, and negotiate rates and contracts with media partners.
• Find extra marketing opportunities to boost ticket sales when needed, and track social media and marketing trends to generate new ideas for assets and promotions.
• Work with the marketing team and artist management on new ways to market shows and reach the right audience.
• Request graphics for e-cards, banners, posters, social media posts, radio station needs and emails.
• You may oversee interns and assistants.

Requirements

• A bachelor's degree (4 years) in marketing or business communications is required; a PR background is preferred.
• 4-6 years of related work experience.
• 4-6 years of experience buying media.
• Strong communication and organizational skills.
• Knowledge of social media and online marketing methods and strategies.
• You must be internet savvy.
• Proficiency in Photoshop and MS Office.
• A creative, detail-oriented approach and the ability to handle several tasks at once.
• Knowledge of the music industry is preferred.
• Passion for music is preferred.

Conditions

This is a full-time position.

Pay ranges from $76,072.00 to $100,000.00.

The company does not offer work visa sponsorship for this role.

The company is an equal opportunity employer and does not discriminate on any legally protected basis.

Benefits

• Eligible for a bonus under the current bonus plan requirements.
• Medical, dental and vision insurance.
• Paid holidays, vacation and sick time.
• Company-paid basic life insurance and optional voluntary life insurance.
• Parental leave.
• 401k plan with a current employer match of 3%.
• Flexible spending and health savings account options.
• Wellness offerings.