Paid Media Manager

Description

You will join the marketing team at the company, a media and entertainment business that is a subsidiary of a larger media group, as a Paid Media Manager. The role supports integrated campaigns across entertainment, news, and sports.

You will report to the Paid Media Director and turn approved media strategies into campaign execution across television, streaming, digital video, paid social, audio, and out-of-home. You will work with the media agency and internal partners on media recommendations, campaign delivery, performance monitoring, and optimization. You will also supervise a Paid Media Specialist.

This is a temporary role covering a leave of absence and is a project or limited-term position. It continues until the amendment or termination of the role, or until the project deliverables are complete.

Responsibilities

• Review agency media recommendations and give practical feedback, working with the Paid Media Director and the Audience Strategy team where relevant.
• Coordinate campaign implementation with the media agency, track milestones, and keep delivery on schedule across channels.
• Review key agency deliverables with the Paid Media Director and the Audience Strategy team where relevant, including tactical plans, flowcharts, media authorizations, launch trackers, and campaign reports.
• Track spend, pacing, flighting, and delivery against approved plans. Flag discrepancies, and escalate budget decisions or significant risks to the Paid Media Director.
• Lead ongoing performance analysis of channels and creative against relevant KPIs and benchmarks. Recommend and coordinate optimizations, subject to the required approvals.
• Review agency reports, campaign wrap-ups, and measurement studies. Pull out insights and lessons that will shape future campaigns.
• Work with Marketing Strategy, Creative, Social, and Operations on creative mapping, asset readiness, launch priorities, and integrated campaign updates.
• Make sure the paid media inputs for internal decks, recaps, and cross-functional updates are prepared and accurate.
• Supervise and coach the Paid Media Specialist. Set priorities and check quality, deadlines, and adherence to paid media procedures.

Requirements

• You have 5+ years of experience in paid media planning, activation, campaign management, or a related role at an agency or advertiser.
• You are proficient in Spanish, both written and spoken.
• You have coordinated integrated paid media campaigns across digital and traditional channels.
• You analyze campaign reports, media KPIs, and optimization opportunities with strong analytical skill.
• You have monitored media budgets, pacing, timelines, and execution deliverables.
• You have worked well with external agencies and cross-functional teams while juggling competing deadlines.
• You have supervised or directed junior team members day to day.
• You communicate clearly in writing and verbally, and you are proficient in Microsoft Excel and PowerPoint.
• Desired: experience in entertainment, television, streaming, sports, or multicultural marketing.
• Desired: familiarity with Meta, TikTok, YouTube, connected TV, and other digital advertising environments.
• Desired: experience reviewing brand lift, attribution, or tune-in measurement studies.
• Desired: ability to turn complex performance data into short recommendations for business stakeholders.
• Desired: strong organizational judgment and attention to detail, and comfort in a fast-paced environment.

Conditions

The role follows a hybrid schedule, with in-office work at least four days per week. The company may change in-office requirements at any time.

The position is temporary and project-based, as described above.