Sr Manager, Marketing Systems & Web Operations

Description

The company is a technology business with more than six decades of history and over 290 locations worldwide. Its work covers home appliance solutions, media and entertainment solutions, vehicle solutions and eco solutions.

This is a hybrid leadership role in marketing systems and web operations, supporting a B2B commercial model that spans channel sales, vertical sales and product business lines.

The ideal candidate goes well beyond tool administration. You understand how B2B revenue is generated, including how buying groups act, how layered account lifecycles run, and how technical infrastructure speeds up sales pipelines.

The core goal is a resilient, highly automated marketing technology setup that shortens pipeline cycles, removes integration friction and leaves no single points of failure.

Success is measured by faster lead routing to SDRs for high-intent accounts, cleaner and enriched contact and account data, fewer sync failures and backlogs, full use of existing software before buying new tools, and quicker multi-channel campaign launches.

Responsibilities

• Act as the main administrator for the marketing automation and CRM platforms, owning the sync loop, field mapping and execution canvas between Oracle Eloqua and Salesforce CRM to keep the database healthy and integrations stable.
• Oversee the data pipelines that connect Sales Engagement, Content Experience and Event Management tools to the core database.
• Create architecture diagrams, standard operating procedures, data dictionaries and cross-training plans so critical knowledge is not held by one person.
• Serve as the internal owner, administrator and approver for the company's web properties, including GoDaddy domain and DNS architecture, server hosting, security and technical SEO compliance.
• Install and maintain script tags, cookies and conversion pixels across the website, and manage webhooks and Typeform forms so visitor intent data reaches the CRM.
• Manage external graphic design and front-end contractors as technical project lead, turning marketing requirements into build instructions and checking code quality.
• Build and run automated data waterfalls that ingest, scrub and enrich incoming records, and map the multi-person buying committees within target accounts.
• Design staging pipelines that deduplicate and clean target accounts and lists from external growth agencies before records reach the sales environment.
• Work with the internal Budget Manager to set up multi-touch revenue attribution and funnel metrics, linking multi-channel campaign spend and Market Development Funds (MDF) to pipeline results.
• Use AI-assisted development platforms, specifically Lovable, to prototype, iterate and deploy web components, interactive widgets and landing pages, reducing agency hours.

Requirements

• Mandatory: advanced, administrator-level experience with Oracle Eloqua and Salesforce CRM, including hands-on work with the Eloqua-Salesforce Integration App, matching logic and custom routing workflows.
• 5+ years in a highly technical B2B marketing operations, RevOps or web systems administration role.
• A proven record of using marketing technology for data enrichment, data orchestration, lead and account lifecycle management, sales handoff automation and pipeline measurement.
• An understanding of how technology decisions affect account structures, demand generation, account-based marketing and channel-sourced demand, and the ability to explain recommendations in business terms to win buy-in.
• A track record of turning complex technical setups into clear visual architecture maps and practical SOPs.

Conditions

Hybrid work model.

Recruiting range of $125,000 - $170,000 USD.

Benefits

• No-cost employee premiums for you and your eligible dependents covering medical, dental, vision and prescription benefits.
• Automatic enrollment in a 401(k) Retirement Savings Plan with several investment options, with immediate vesting of competitive company matching contributions.
• Generous paid time off, including company holidays and a combined bank of paid sick and vacation time.
• Performance-based Short-Term Incentives, which vary by role.
• Confidential mental health resources for you and your family, plus personal fitness goal incentives.
• Family benefits including paid parental leave and support for families raising children with learning, social, behavioral or developmental disabilities.
• Group rate life and disability insurance.
• Eligibility for relevant benefit programs offered through partner agencies.