Sr. Marketing Manager - The Complex SLC

Description

The company has worked in sports and live entertainment for more than 20 years.

Each year it hosts more than 160 million guests, promotes more than 10,000 shows and presents more than 22,000 events worldwide.

Its portfolio spans more than 300 venues, sports franchises, music brands, entertainment districts, a ticketing platform and global sponsorship programs.

This senior role plans and runs promotion for shows, working with artist managers, agents and marketing teams to reach the right audience for each show.

Responsibilities

• Build and carry out marketing and promotion plans for shows, and drive long-term marketing initiatives.
• Spot and manage issues and risks that could affect a campaign.
• Set the marketing budget, book advertising and media, and make sure funds reach the right partners.
• Settle advertising costs for every show so each one closes correctly.
• With the national tour director, talent buyers and regional marketing director, plan the marketing spend.
• With central digital media buying, partnerships, CRM and creative teams, build digital plans for target audiences, custom creative and partnership activations.
• Review results market by market and adjust when markets or competition shift, using digital ads to lift ticket sales.
• Lead publicity, arrange press interviews and secure artist availability for promotions through managers, labels and PR agencies.
• Work with agencies and vendors such as Ticketmaster and AXS on marketing opportunities, product development and efficiency gains.
• Oversee best practices across email, social, media buying, CRM and reporting with local and central leadership.

Requirements

• Bachelor's degree (4-year) in marketing, business communications or a related field.
• Advanced degree preferred.
• 6-8 years of related work experience.
• Experience with media buying, running digital media plans and omni-channel digital marketing.
• Experience with email, mobile and digital marketing programs.
• Experience sourcing content and managing its development and publishing.
• Knowledge of the music industry.
• Strong skills in data analysis and budgeting.
• Strong knowledge of programmatic media and real-time bidding.
• Strong grasp of social media and online marketing strategy.
• In-depth understanding of social platforms and their users, including Facebook, Twitter, Yelp, Google+ Local, YouTube, Instagram and Pinterest, and where each fits.
• Working knowledge of MS Word, Outlook, PowerPoint, Google AdWords, Rubicon, CMS, Photoshop and WordPress, plus Microsoft Office including Excel, and the ability to learn business systems.
• Strong grasp of content marketing theory and practice.
• Detail-oriented, with high quality standards, able to juggle several campaigns and projects at once.
• Creative, with proven, documented immersion in social media.
• Strong interpersonal, written and verbal communication.
• Able to lead and supervise a productive team.
• Able to move between creative and analytical work and show that ideas hold up analytically.

Conditions

Full-time role paying $76,406.94 to $90,000.00 per year.

No work visa sponsorship is offered for this role.

Duties and the job description may change at any time, orally or in writing, and you may be asked to do work outside your usual description.

The company hires the most qualified applicants and does not discriminate on any legally protected status.

Benefits

• Eligible for a bonus under the current bonus plan.
• Comprehensive benefits: medical, dental and vision insurance, paid holidays, vacation and sick time, company-paid basic life insurance, voluntary life insurance, parental leave, 401k with a current 3% employer match, flexible spending and health savings account options, and wellness offerings.