Manager, Integrated Marketing

Description

The company's US sales and marketing organization is based in Fairport, NY, which also serves as the main site for research, development, engineering, quality, and product management of intrusion detection systems, including sensors, control panels, software, and communications.

This manager role turns business goals and product value propositions into coordinated campaigns and programs that build awareness, create demand, and support sales. You will run marketing execution across campaigns, communications, digital, creative, events, and day-to-day tasks, working with product marketing and sales so each activity shows customer value and ties to measurable results.

You will directly lead marketing operations, graphic design, and events staff while coordinating external agencies and vendors.

Responsibilities

• Build integrated campaign plans from marketing strategy, product launches, vertical market priorities, and integration partnerships.
• Coordinate campaigns across email, the website, social media, advertising, webinars, public relations, and events.
• Own the integrated marketing calendar, setting clear priorities and realistic timelines and keeping execution consistent.
• Work with product marketing to turn positioning and value propositions into persuasive campaigns and customer-facing content.
• Create programs for distributors, dealers, integrators, and end users.
• Keep the company's branding, messaging, and tone consistent across all marketing channels.
• Oversee production of campaign assets, collateral, case studies, presentations, videos, and sales materials.
• Run marketing communications, including customer announcements, newsletters, social media, and media outreach.
• Direct creative resources and external partners using clear briefs, feedback, and approval steps.
• Lead email marketing, website campaign updates, landing pages, and digital promotion.
• Use HubSpot to run campaigns, nurture leads, segment audiences, and report results.
• Work with sales and marketing operations to set up lead capture, qualification, routing, and follow-up.
• Track campaign performance and recommend changes to improve engagement, conversion, and pipeline contribution.
• Oversee trade shows, customer events, partner activities, and webinars from planning through execution.
• Tie events to wider campaigns through coordinated promotion, lead capture, and post-event follow-up.
• Set event priorities, manage vendors, and report on event performance with the events team.
• Find practical ways to use AI to streamline marketing operations and automate repetitive work while keeping quality, accuracy, and brand consistency.
• Lead, coach, and develop your direct reports.
• Balance workloads, set clear accountability, and improve collaboration across marketing functions.
• Manage assigned campaigns, agency relationships, and vendor performance.
• Set program objectives and report results, spending, and recommendations to the Director of Marketing.

Requirements

• Bachelor's degree in marketing, communications, business, or a related field, or equivalent practical experience.
• 5-10 years of marketing experience, with growing responsibility for integrated campaigns or marketing communications.
• Hands-on experience using AI tools to improve marketing workflows, productivity, and campaign execution.
• Experience managing people and coordinating cross-functional projects.
• A record of planning and running marketing programs across digital channels, content, and events.
• Strong writing, editing, creative briefing, and presentation skills.
• Ability to read campaign data and apply the findings to improve marketing performance.
• Strong organization and the ability to juggle competing priorities.
• Preferred: B2B marketing experience, ideally in physical security, technology, manufacturing, or another field selling technical products through partner channels.
• Preferred: experience with HubSpot or a similar marketing automation platform.
• Preferred: experience supporting product launches, technology integrations, or vertical market campaigns.
• Preferred: experience connecting trade show activity and digital campaigns to sales opportunities.
• Preferred: familiarity with website analytics and CRM reporting.
• Desired: strategic and hands-on, linking business goals to day-to-day execution.
• Desired: customer-focused, turning technical features into customer value.
• Desired: collaborative, building strong relationships across teams and partners.
• Desired: accountable and proactive, taking ownership and anticipating challenges.
• Desired: organized and adaptable, managing priorities and adjusting as needed.
• Desired: creative and analytical, generating ideas and using data to improve results.
• Desired: a strong communicator who gives clear direction and constructive feedback.
• Desired: a supportive people leader who empowers and develops team members.
• Desired: curious and resourceful, learning quickly and finding practical solutions.
• Desired: quality-minded, delivering accurate, consistent work on time.

Conditions

This is a full-time position.

The U.S. base salary range is $100,000-120,000 per year, alongside a commission plan.

Actual pay within the range depends on factors including experience, job knowledge, role complexity, and job location.

The role is open only to people who are authorized to work in the U.S. indefinitely, and future work authorization sponsorship is not available.

The company is an equal opportunity employer that keeps applicant information confidential under EEO guidelines and provides reasonable accommodations for qualified individuals with disabilities, unless they would cause undue hardship.

Benefits

• Full-time employees may join the company's US health and welfare plans, including medical, dental, vision, disability, and life insurance, subject to plan terms.
• Eligibility for the company's 401(k) plan, subject to the plan documents.
• Paid time off and sick leave under the applicable policies.