Leader, Event Marketing - North America

Description

The company makes thermal management and mission-critical building systems, and offers energy efficiency and decarbonization services that help customers use energy more productively and cut carbon emissions.

Its customers include data centers, healthcare, pharmaceutical, advanced manufacturing and higher education organizations, where precision and resilience matter most.

The company has been operating for more than 140 years and combines its technology, lifecycle services and field organization to improve customer performance.

This role is the North America leader for customer engagement through events, treating events as a business channel to grow revenue, deepen customer relationships, strengthen market position and produce measurable commercial results.

You will report partly to the VP Marketing Americas and work across marketing, sales, product, field and executive teams in a matrixed setting.

Responsibilities

• Build an annual event strategy and portfolio that supports business growth, vertical industry priorities, local field growth initiatives and system and service solution sets.
• Set priorities for event investment within the annual budget.
• Create differentiating experiences that meet customer and prospect needs, and lead the delivery of proprietary symposiums, industry trade shows and local roadshows.
• Build lasting relationships with key customers, partners, industry associations and other stakeholders.
• Set specific, measurable annual and per-event objectives, such as engagement, qualified leads, pipeline creation, closed sales, customer loyalty, executive relationships and marketing return on investment.
• Lead and support a direct team of 3 professionals and manage 3 to 5 direct reports overall.
• Build trust and buy-in with P&L owners, sales, product management, and domain and solutions subject matter experts.
• Manage external agencies covering creative, exhibit houses and sponsorship partners.

Requirements

• You are a change agent with experience leading marketing transformation.
• You are a collaborative leader who develops high-performing direct reports and aligns work across functions.
• You have 10+ years of progressive experience in marketing and events in B2B.
• You have a track record of leading major initiatives to results, using project charters and action plans, managing a broad group of stakeholders, keeping operations moving at pace, solving problems and reporting on KPIs.
• You have delivered leads in a campaign-driven environment with measurable pipeline and revenue impact.
• You have people leadership experience and have managed agencies or vendors, and can motivate a mixed team of employees and agency partners.
• You bring strong organization and project management skills.
• You are comfortable going to the gemba and engaging with customers and colleagues in the field.
• You understand lead generation management, the sales funnel and CRM systems such as Salesforce.
• You make data-driven decisions and focus on measurable outcomes.
• You bring high energy that lifts the enthusiasm of colleagues.
• You have a bachelor's degree in a related field.
• Bonus: You have knowledge and experience using AI to improve marketing results and operational efficiency.
• Bonus: You have worked with field sales to deliver sales enablement and marketing programs.
• Bonus: You know lean and continuous improvement methods such as 80/20 and Kaizen.
• Bonus: You hold a master's degree in business, marketing, communication or a similar field.

Conditions

The hiring salary range is $130,000 to $160,000, set by your education, experience, knowledge, skills and abilities, internal equity and market data.

The posted range is the target pay. Candidates whose background goes beyond that range are encouraged to apply.

Technology-assisted tools, including artificial intelligence, may help screen and evaluate candidates, but human reviewers make all hiring decisions.

Benefits

• Competitive base salary within the posted range.
• A competitive bonus plan based on individual, group and corporate performance.
• A competitive benefits package including a 401(k), medical, dental and vision care.
• Paid vacation, holidays and sick time.
• Cross-training and on-the-job learning opportunities.
• A collaborative, encouraging team environment.
• A commitment to safety under the company's Zero Harm policy.