GTM Activation Senior Marketing Associate

Description

The company builds digital services and Workday solutions for clients in healthcare, commercial and the public sector.

This role sits in the Campaign Activation team, which supports the Workday Product Business Unit.

The marketing and business development group aims for steady, predictable sales pipelines for the company's leading offerings, using consistent ways of working that follow industry practice.

The company has two specialist practices, Digital Services and Workday, and is on a growth path.

The culture is people-first and collaborative, with a diverse team that shares knowledge and learns from one another.

Responsibilities

• Support the planning, coordination and launch of integrated campaigns that match commercial priorities for the Workday Product Business Unit.
• Help adapt core campaign messaging into emails, landing pages, webinar material, nurture programmes and other channels.
• Help define audiences, messages, timelines and channel plans, and track budgets so work is delivered on time and on budget.
• Brief and follow through with Content, Events, Marketing Operations and other specialist teams, keeping requirements and timelines clear.
• Help deliver campaigns across email, automation and nurtures, webinars, organic and paid social, SEO and search, digital advertising, physical events and partner-led activity, so each one is ready to launch.
• Work with Product Marketing, Sales, SDRs, Sales Enablement, Alliances and partners such as Workday, from launch through to follow-up.
• Work with Sales and SDR teams on lead follow-up and pipeline progression, and support Sales Enablement on key campaigns when needed.
• Work with Marketing Operations on campaign ROI and performance reporting, spotting insights to improve results.
• Support relationships with partners and agencies, including co-marketing and partner-led campaigns with Alliances and Partner Marketing.
• Collaborate across the Campaign Activation team and wider marketing to meet overall OKRs, build stakeholder relationships, and support junior colleagues.

Requirements

• Solid relevant marketing experience, ideally in B2B campaign delivery or activation.
• Experience helping build and run marketing campaigns that deliver business results and meet their goals.
• Experience in the Workday ecosystem or an enterprise SaaS setting.
• Experience with email, automation and nurtures, webinars, organic and paid social, SEO and search, digital advertising and physical events, and a willingness to build deeper skills in these.
• Experience working with Sales or SDR teams on lead generation and pipeline progression.
• An understanding of how leads are generated and taken through to qualification.
• Hands-on use of CRM and marketing automation tools.
• Strong organisation and project coordination, handling several priorities and deadlines at once.
• Clear verbal and written communication, and the ability to build working relationships with internal colleagues and external partners.
• Self-driven, confident, focused and disciplined, with a drive to succeed and a commitment to the company values.
• Proven teamwork with a positive, can-do attitude.
• Resilience and persistence, learning from mistakes and accepting guidance and coaching.
• Manage your own workload in a highly competitive, fast-moving setting.
• Develop ideas that fit the brand and messaging strategy.
• Think creatively and beyond conventional approaches.
• Follow all confidentiality and non-disclosure policies and keep information secure at all times.
• Show the company values in daily work: be determined when overcoming obstacles, honest and respectful with others, creative in solving complex problems, and cooperative in sharing information, knowledge and experience.
• Desirable: a degree or higher in marketing, communications or a closely related discipline.
• Desirable: knowledge of or experience in the technology industry and an understanding of its trends.
• Desirable: experience supporting campaigns for a business area, product or strategic initiative.
• Desirable: exposure to strategic partners and co-marketing campaigns.
• Desirable: exposure to account-based marketing or aligning campaigns to strategic account plans.

Conditions

The company welcomes applicants from all backgrounds regardless of age, race, ethnicity, gender, sexual orientation, religion, disability or any other characteristic, and applicants who need accommodations can ask for a private conversation with the talent team.