Founding Growth & Marketing Lead

Description

The company is an AI system for property claims. Restoration firms, third-party administrators and adjusting firms use it to run claims. Voice and chat agents take first notice of loss, follow-ups and status calls, and the platform stores case memory, documents and actions together.

No one owns the funnel from start to finish, so content, outreach, ads, launches and updates come in bursts rather than on a steady system. This role takes that work off the founders. Within 10 days you should understand customers better than the company does, have rewritten how the product is described, have a weekly content and outreach rhythm running, and be able to show which channels produce qualified MRP, adjuster and TPA conversations and what each one costs.

Responsibilities

• Talk with customers, learn how they describe their problems, and rewrite the website, decks, outreach and product copy in their words.
• Run LinkedIn, the blog, video, case studies and event material. Make most of it yourself with AI tools and direct the social media manager on the rest.
• Own the numbers from first touch to booked meeting. Set up tracking, test outbound and paid channels on a budget you can justify, and cut what does not perform.
• Turn the CEO's plans into a calendar of launches, campaigns, events and outreach, with an owner and a date for each item. Lead the weekly go-to-market review.
• Build and run the agents and automations that power marketing. Be the most skilled Claude user in the company.
• Feed what you learn from the market into product decisions and write the copy inside the product.

Requirements

• You have been the first or only product or marketing person at a company before, ideally an early-stage startup.
• You write clearly and quickly, and you have written something that got a strong response.
• You can read a funnel dashboard and explain why a number moved.
• You use Claude or a similar tool daily and have built at least one agent or automation that did real work.
• You can make a short video with current AI video and design tools without a production team.
• You can turn scattered work into a plan and keep people accountable to it, including the CEO.
• You have at least 1 year of experience.
• Not a fit if you need a detailed brief before starting, want to work on only one of brand, content, growth or operations, or prefer managing an agency to doing the work yourself.
• Bonus: you have sold or marketed into insurance, claims, restoration, TPAs or another relationship-driven industry.

Conditions

Six-day weeks, with a Saturday all-hands meeting.

You report to the CEO and sit next to the founders.

Shortlisted candidates receive a 72-hour assignment and defend it live with the founders.

Visa: US citizen/visa only.