Marketing Effectiveness & Measurement Senior Lead

Description

The company is hiring a Senior Vice President of Marketing Effectiveness and Measurement to set how it gauges what marketing achieves across the organization.

The role sits in the Brand, Innovation, and Content team and reports to the Head of Intelligence and Effectiveness.

You will build frameworks that tie marketing spend to business growth and work with marketing groups across the company to turn complicated data into findings that guide brand campaigns, sponsorships, content and digital programs.

Responsibilities

• Design frameworks that calculate the return on marketing spend for brand campaigns, sponsorships and digital work.
• Help business marketing teams shape campaign plans and the questions they test so in-market results improve.
• Set up governance for measuring content, sponsorships, strategic partnerships and experiential events.
• Coordinate with shared capabilities teams to bring data, tools and platforms together under one measurement method.
• Turn analysis into clear advice for senior leaders and marketing stakeholders.
• Teach marketing colleagues sound measurement practice and analytical methods to build data-driven habits.
• Keep up with developments in marketing science and analytics technology to strengthen the company's measurement.
• Assess risk in marketing decisions and escalate control issues to protect the company and its clients.

Requirements

• Required: a record of growing responsibility in marketing analytics, marketing science or a similar data-focused marketing role.
• Required: hands-on skill with MMM, MTA, brand lift studies and custom ROI analysis.
• Required: strong analytical and quantitative ability to draw business insight from large, complicated datasets.
• Required: a track record of winning over stakeholders in a large matrixed company, from practitioners up to senior executives.
• Required: strong written and spoken communication, with the skill to present findings as a clear story built on data.
• Beneficial: experience building measurement frameworks for content, sponsorship or event marketing.
• Beneficial: background in financial services or another heavily regulated sector.
• Beneficial: familiarity with current marketing technology such as ad servers, data management platforms and analytics visualization tools.
• Beneficial: a bachelor's degree.
• Beneficial: a master's degree.

Conditions

Full-time position.

Hybrid schedule: 3 days in the office and 2 days working remotely.

Salary range: €109,920.00 to €164,880.00.

Job family group: Marketing. Job family: Digital & Social Media Marketing.

The company is an equal opportunity employer.

Benefits

• Shape the measurement approach that informs how senior leaders decide where to invest in marketing.
• Influence strategy at a global financial institution.
• Work with marketing and analytics colleagues across the company's global business.
• Access ongoing learning and development to deepen your marketing science skills.
• Programs covering financial wellbeing, family needs and work-life balance.