Field & Events Marketing Manager

Description

The company is an early-stage startup, and this role leads its field and events marketing. The work is to build brand awareness through events and experiences that feed the sales pipeline and support growth.

You will run the full events program, from large industry conferences to small executive dinners, working alongside Sales, Marketing and leadership. You will also build co-marketing work with strategic partners to widen reach and open new growth paths.

This suits someone who enjoys a startup's pace, cares about details, and can turn creative concepts into strong experiences.

Responsibilities

• Set the event strategy, calendar and budget, favoring opportunities that raise brand awareness and create pipeline.
• Run major industry conferences such as Oktane, JNUC and Gartner, covering sponsorships, booth design, speaker slots, vendors, logistics and on-site work.
• Host signature gatherings, including supper clubs, executive dinners, happy hours and curated experiences in key markets.
• Work with Sales on field programs aimed at priority accounts that deepen customer ties and speed up deals.
• Develop creative booth setups, activations and branded swag that make the company stand out.
• Handle vendor contracts, timelines and logistics while keeping spend within budget.
• Support partner and customer webinars within the wider events program.
• With Demand Generation and Sales, plan pre-event campaigns, outreach and meeting booking.
• Create attendee and account lists, handle invitations and registration, and send event communications.
• Manage lead capture and work with Marketing Operations and Sales on routing, follow-up and nurturing.
• Plan post-event follow-up that turns engagement into qualified opportunities.
• Track attendance, meetings, pipeline impact and ROI, and build repeatable processes to improve results.
• Run joint initiatives with leadership and strategic partners, including partner events, webinars, conference activations and co-branded campaigns.
• Coordinate messaging, creative assets, promotion and execution with internal teams and partners.
• Find ways to use partner and investor relationships for events, speaking slots and visibility.
• Measure engagement and pipeline generated by partner marketing.
• Coordinate event collateral such as decks, signage, one-pagers and promotional material.
• Arrange photography, video, customer interviews and other content capture.
• Work with marketing to reuse event content in social posts, customer stories and recap videos.
• Pass insights from event conversations to inform messaging, campaigns and GTM strategy.
• Manage event inventory, swag and branded materials.

Requirements

• 3+ years in field, event or related B2B marketing, ideally in SaaS or enterprise technology.
• You have owned events end to end, including planning, budget, execution and measurement.
• Strong project management and attention to detail, with the ability to handle several priorities at once.
• An eye for brand, event design and memorable moments.
• Good cross-functional skills, with experience working alongside Sales, Marketing, vendors and partners.
• Comfortable with budgets, performance tracking and measuring event impact.
• Self-starting and resourceful, willing to get hands-on in a fast startup.
• Willing to travel for conferences and company events.
• Experience marketing IT, security, identity or AI technology.
• Understanding of account-based marketing and enterprise sales cycles.
• Experience with HubSpot or a similar CRM and marketing automation tool.
• Experience supporting partner co-marketing programs.

Benefits

• Salaries are competitive, and the company aims to sit at the top of the market for standout candidates.
• Equity is part of the package, so early hires share in the upside if the company succeeds.
• Pick the laptop and setup that suit your work. Most colleagues use high-performance Macs, but the choice is yours.
• Time off is flexible and paid, so you can recharge when you need to.