The company is reshaping how it works with patients and customers across the US commercial organization. This hands-on director role owns strategy, development and delivery of CRM capabilities across that ecosystem.
You will report to the head of CRM product management and work closely with business and IT leaders to build a solid CRM foundation and drive the changes that follow from it, combining process work, technology, analytics and user experience.
Responsibilities
Set the product vision, roadmap and delivery plan for CRM capabilities such as customer engagement, platform and medical, keeping them aligned with business goals and stakeholder needs.
Communicate that strategy across the organization and carry it out.
Lead the adoption of advanced CRM technologies, including AI, and of processes that improve engagement and surface actionable insight.
Gather business needs and turn them into technology, analytics and process improvements.
Analyze current processes and gaps, then design, build and scale data-driven, technology-enabled fixes.
Set a high bar for product delivery: disciplined execution, predictable high-quality releases and continuous improvement.
Bring senior business leaders and working teams together to gather input, feedback and agreement on CRM initiatives.
Set up and enforce governance so every CRM initiative meets regulatory, privacy and compliance requirements.
Recruit, mentor and lead Product Owners, manage dependencies and build a culture of innovation and ongoing improvement.
Manage change by aligning stakeholders, flagging risks and removing blockers so initiatives are adopted and keep moving.
Promote the CRM strategy and its impact through stakeholder meetings, leadership forums and targeted communications.
Set priorities for CRM investment, apply best practices, run build versus buy analyses and get the most value from spend.
Keep up with CRM platforms such as Salesforce and Veeva, along with industry trends and practices across sectors.
Requirements
A bachelor's degree in a related field is required. A Master's and/or MBA is preferred.
A proven record leading product management on large CRM transformations, including delivery accountability, change management, UX, governance, communication, and risk and compliance.
7+ years in product management, technology strategy, innovation or leadership, ideally in pharmaceutical, healthcare or CRM.
Deep knowledge of the CRM landscape across sales, marketing and service, including Salesforce (Agentforce, Marketing Cloud, Health Cloud, Data Cloud, Core platform), Veeva and other major and emerging vendors.
Deep expertise in CRM, AI and data platforms and architectures, such as Salesforce, Salesforce Data Cloud, Veeva, OpenAI, Snowflake or similar data lake technologies.
Deep understanding of the pharmaceutical industry, including regulation, market dynamics and emerging AI.
Experience managing product management teams and being accountable for their operations, including backlog health and prioritization, agile practices and ceremonies, and strategic innovation.
People management experience in CRM, AI, technology or data-driven environments.
Excellent leadership and communication skills, with a track record of building and leading high-performing teams.
The ability to align key stakeholders behind a disciplined, ambitious, collaborative global commercial CRM strategy.
Strong analytical and problem-solving skills to interpret complex data and make sound decisions.
The ability to adapt strategy and approach in a fast-changing technology landscape.
Skills tagged on the posting include brand analysis, brand awareness, commercial excellence, customer insights, data strategies, digital marketing, go-to-market strategy, ROI, product launches, product roadmap and stakeholder management, among others. Several tags are marked inactive.
Conditions
Based in East Hanover, NJ. This role cannot be performed remotely.
Travel of 15%, as the business defines it, domestic and/or international.
Salary range of $185,500.00 to $344,500.00 per year. The final offer depends on skills and experience and will be reviewed periodically after joining. The company may change the published range based on company and market factors.
Benefits
A performance-based cash incentive.
Depending on level, eligibility to be considered for annual equity awards.
For eligible US-based employees: health, life and disability coverage, and a 401(k) with company contribution and match.
A generous time off package covering vacation, personal days, holidays and other leaves.