Customer Team Marketing Senior Manager – Dollar Channel

Description

Based at the Virginia Beach sales office, this full-time role leads marketing for the Dollar Channel cluster, which covers Dollar General, Family Dollar and Dollar Tree.

The company is working to grow household penetration and traffic in this channel through digital commerce, integrated scale programs, social commerce and retail media.

You will combine brand-building basics, shopper and customer insight, and commercial thinking to build programs that reach consumers and shoppers along the path to purchase.

You will work with Brand, Sales, Media and customer partners to turn strategy and insight into programs that grow both the company and its retail customers.

The role suits a strong marketer and collaborator who can work in a quick-moving customer environment and offers broad exposure at the point where Brand and Sales meet.

This is an experienced professional role.

Responsibilities

• Set the marketing strategy and programs that lift household penetration and traffic across the Dollar Channel.
• Turn consumer, shopper, brand and customer insight into integrated programs built to win with Dollar Channel shoppers.
• Find chances to combine P&G brands at scale and build programs that benefit both the company and its retail customers.
• Lead digital commerce and shopper marketing activations across the channel, linking brand strategy to what Dollar Channel shoppers need.
• Build integrated programs across digital and in-store touchpoints that improve the shopper experience and lift conversion.
• Work with Brand and Sales teams to carry strategies through to strong execution.
• Help develop and run retail media and social commerce activations that drive traffic, engagement and conversion.
• Work with customer retail media networks and internal media teams to tie media spend to brand and customer goals.
• Use performance and analytics data to shape plans and improve future activations.
• Build strong relationships with customer partners and help sell in marketing ideas and programs.
• Work with Sales and other functions to find joint value creation opportunities.
• Build commercial skills in external selling, customer engagement and commercial negotiation.
• Work with Brand, Sales, Media, Analytics and Insights, agencies and external partners to deliver integrated programs.
• Give agency partners clear direction and briefs, and make sure their work matches the agreed strategy.
• Manage several stakeholders and competing priorities while keeping the focus on business and marketing goals.

Requirements

• You are a marketer with strong brand-building fundamentals who wants to expand into customer marketing, digital commerce and retail media.
• Required: 2+ years of relevant experience.
• Required: solid marketing and brand-building fundamentals.
• Required: ability to turn strategies and insights into effective execution.
• Required: strong collaboration and communication skills.
• Required: ability to work across functions and with many stakeholders.
• Required: ability to turn consumer, shopper, brand and customer insight into compelling marketing plans.
• Preferred, in one or more of these areas: brand advertising execution.
• Preferred, in one or more of these areas: working with external agency partners.
• Preferred, in one or more of these areas: working with customer retail media networks.
• Preferred, in one or more of these areas: media analytics.
• Preferred, in one or more of these areas: analytics and insights.

Conditions

Full-time position based at the Virginia Beach sales office.

Relocation may be considered during your career as business needs and development opportunities arise.

Immigration sponsorship is not available for this role.

Eligibility for hire and work authorization details are published separately by the company.

Starting pay is $125,700.00 to $157,100.00 per year.

Pay depends on factors such as office location, role, degree or credentials, relevant skills and experience, and is decided case by case.

The company provides equal employment opportunities and does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.

Job number R000160762.

Benefits

• Total rewards are salary, a bonus where applicable, and benefits.