Customer Marketing Manager, Foodservice

Description

You will join the business unit of the company that serves chefs in foodservice, one of the three power brands in its food group and a global leader in the sector. It runs as an independent global unit in more than 76 countries with about 4,000 staff.

The business model is B2B and centres on helping chefs do what they enjoy most. The unit aims to grow turnover and profit by 2030, is building AI-driven customer experience, and keeps a close eye on emerging culinary trends.

The team works in an entrepreneurial way, valuing speed, simplicity, trust and a drive to grow, with people who take ownership across functions. You will report to the Marketing Lead for the Benelux region.

Responsibilities

• Lead a multi-disciplinary team that builds an ambitious integrated business plan for each of the care, canteen and home meal replacement segments.
• Design and run end-to-end omnichannel campaigns with useful content and experiences tailored to each segment, so that customers engage more and stay loyal to the portfolio.
• Build and manage a network of partners, including chef ambassadors, federations, agencies and suppliers, to widen reach and penetration and raise awareness and trust in the brand.
• Plan and deliver customer-focused activities for large chains with the account team, using the customer value assessment model, to drive engagement and growth.
• Work with trade marketing, digital marketing, customer development and the company's chefs.
• Track market trends and consumer needs, and turn those insights into practical activities.
• Measure and improve performance across the three segments on an ongoing basis.
• Own and optimise the marketing budget for your team.

Requirements

• A genuine passion for foodservice and a love of food.
• 5 to 10 years of experience in marketing, ideally in foodservice.
• Proven skill in customer-centred sales funnels, managing agencies and creating content.
• Strong digital marketing skills, including lead generation, SEO and conversion optimisation.
• Proficiency in Power BI and Adobe Analytics, and the ability to turn data into action.
• Experience managing projects and stakeholders in a fast-moving setting.
• Strong presentation and communication skills.
• Fluent Dutch and English are required.
• Entrepreneurial and ambitious, always aiming higher.
• Creative and analytical, with a problem-solving approach.
• A collaborative team player who also manages projects well.
• Strong stakeholder management.
• Able to work independently, set priorities and adapt quickly.

Conditions

Full-time position under local employment conditions.

Salary range of €64,800 to €81,000 gross per year, including holiday allowance, depending on relevant experience.

Hybrid working: you must spend at least 60% of your time in the office or with customers, suppliers or partners.

Equal opportunities apply to all candidates.

This is a direct search run by the company. Agencies cannot submit candidates, and no fees will be paid for unsolicited CVs.

Benefits

• A total remuneration package with a company pension, bonus and share scheme.
• Career moves across disciplines, plus training and wellbeing resources.
• Generous company-paid holidays and interchangeable public holidays.
• Six weeks of paid paternity leave and a transgender policy.
• Canteen meals with prepped food and the company's own products, and the chance to try new products first.
• Fitness plan with a payroll deduction for a fitness subscription.
• Home-working allowance, plus a company laptop and mobile phone.
• Green mobility policy.