Marketing Manager, Customer Marketing

Description

The company has been in business for over 177 years and works in industrial quality and research, medical technology, consumer markets and semiconductor manufacturing. It employs more than 42,000 people worldwide, over 4,000 of them in the US and Canada.

This role builds and runs integrated digital campaigns and content plans that raise brand awareness, create demand and deepen customer engagement online. It covers digital media, social media, marketing automation and content, and feeds lead generation and customer journeys that support the vision care business's growth.

Recruiting contact: Christina Choing.

Responsibilities

• Plan, run and improve integrated digital campaigns that build awareness, generate leads, grow engagement and support business goals across several channels.
• Own the campaign calendar from start to finish, including promotions, performance tracking and ongoing optimization.
• Write, publish and manage digital content for the vision care business's channels, keeping it on brand and suited to the audience.
• Run day-to-day digital and social strategy on Google, Facebook, Instagram, LinkedIn, YouTube and TikTok: publishing, organic and paid placements, community management, social listening and engagement.
• Build and maintain executive and corporate content calendars, including LinkedIn thought leadership and brand communications.
• Create content for Salesforce Marketing Cloud: customer journeys, email campaigns, audience segments, lead management and automation workflows.
• Work with Marketing, Sales, Product Management and outside partners on content, campaign assets and messaging that serve business priorities.
• Track campaign and social performance with analytics and reporting tools, then recommend changes that lift engagement, conversion and marketing return.
• Coordinate lead generation work: campaign execution, lead nurturing, promotions and customer communications.
• Make sure all digital communications, content and campaigns meet brand standards, digital best practice and applicable regulations.
• Liaise with digital marketing colleagues, the global marketing team, and agencies or other vendors.
• Follow safety standards and report any safety concerns to leadership.

Requirements

• You have at least 7 years of marketing experience.
• Content creation and strategy experience is preferred.
• You hold a bachelor's degree in a related field.
• You understand digital marketing well: campaign management, demand generation, content, email, paid media and social media marketing.
• You have planned, run and optimized integrated campaigns across multiple digital channels.
• You are skilled with marketing automation and CRM tools, especially Salesforce Marketing Cloud, including customer journeys, audience segmentation, lead nurturing and campaign reporting.
• You have managed paid digital campaigns on platforms such as Google Ads and social advertising channels.
• You know social media management well: content strategy, publishing, community management, social listening, engagement and reputation management on LinkedIn, Facebook, Instagram, YouTube and TikTok.
• You write and edit well and tell stories that work for varied audiences and channels.
• You have built editorial and campaign calendars while juggling several projects and deadlines.
• You read performance metrics, find insights and recommend data-driven changes that improve results and ROI.
• You understand digital analytics, SEO and SEM basics, web analytics and campaign measurement practice.
• You manage projects, organize work and set priorities across many initiatives at once.
• You communicate clearly in speech and writing and work well with Marketing, Sales, Product Management and agencies.
• You build stakeholder relationships and can align cross-functional teams.
• You work independently with sound judgment, initiative, creativity and attention to detail.
• You know branding principles and keep messaging consistent across all digital communications.
• You are proficient in Microsoft Office and common digital marketing, content management and collaboration tools.

Conditions

This is an onsite role in Princeton, New Jersey.

The annual pay range is $82,200 to $102,700.

Pay may vary based on job location, scope of role, qualifications, education, experience, and the complexity, specialization or scarcity of the talent needed.

The company provides equal employment opportunity regardless of race, color, religion, creed, sex, gender, marital status, age, national origin or ancestry, physical or mental disability, medical condition, military or veteran status, citizen status, sexual orientation, pregnancy, genetic predisposition, carrier status, gender expression or identity, or any other class protected by federal, state or local law.

Benefits

• This position is eligible for a performance bonus.
• Benefits include medical plans, a retirement savings plan and paid time off.