Content Marketer

Description

The company makes thermal management and building systems, and works on energy efficiency and decarbonization. Its customers include data centers, healthcare, pharmaceuticals, advanced manufacturing and higher education, where precise, reliable operation matters.

The team has been operating for over 140 years and combines technology, lifecycle services and a large field organization to improve customer results.

Responsibilities

• You will build and run end-to-end content strategies meant to grow engagement, bring in leads and support business goals. This includes planning content and delivery schedules, writing briefs and handling sign-offs, working closely with Product Marketers and Campaign Managers.
• Set a content strategy that matches the company's business goals and target audiences.
• Write high-quality blog posts, whitepapers, case studies, eBooks, infographics, videos and social posts.
• Apply SEO best practices to raise content visibility and organic traffic.
• Distribute content through the company website, social channels, email newsletters and third-party platforms.
• Build relationships with the audience through comments, social interactions and other channels.
• Track content performance with analytics tools and report regularly with insights to guide future plans.
• Work with sales, product marketing, design and other teams so content supports wider campaigns and goals.
• Keep up with content marketing and B2B marketing trends and best practices.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism or a related field.
• 3+ years in B2B content marketing or a similar role.
• Strong writing, editing and storytelling skills.
• Working knowledge of SEO best practices and content management systems (CMS).
• Experience distributing content and using social media platforms.
• Analytical skills to read data and turn it into decisions.
• Able to run several projects at once with strong project management.
• Creative thinking and a drive to improve processes and ideas.
• Preferred: experience in industrial or technology sectors.
• Preferred: familiarity with marketing automation tools and CRM systems.
• Preferred: knowledge of graphic design and video production.

Conditions

Salary range is $100,000 - $120,000, based on education, experience, skills, internal equity and market data. The posted range is the target, and candidates whose background goes well beyond it are encouraged to apply.

The role is hybrid and includes a competitive benefits package.

The company may use AI-assisted tools to help screen candidates, but people make all final hiring decisions.

Details about the company are on the About Us page of its careers site.

Benefits

• A competitive benefits package.