Content Marketing Manager

Description

The company builds agentic physical security software that works with existing security cameras and physical access control systems, combining monitoring, access control, threat assessment, response and investigations in one always-on reasoning layer for security operators.

The platform is built on the company Pulsar, a reasoning vision-language model made for physical security. The company reports 95% fewer false alarms, investigations 20x faster and response 10x faster.

Revenue from new contracts doubled in FY26. Customers include Cisco, ServiceNow, SentinelOne, TikTok, Bayer and MoMA. The company ranked 71 out of 500 on Forbes' list of best startup employers.

Founded in 2017 and backed by Andreessen Horowitz, Y Combinator and Allegion Ventures, the company is growing quickly toward its goal of preventing every security incident possible.

This role owns the content that builds awareness, education and demand for the platform. You will manage the blog, social media, webinars and website, lead SEO, AEO and GEO work, and handle day-to-day PR. You will turn complex AI and physical security topics into clear stories for buyers, working with product marketing, demand generation and design to support the pipeline and the company's category leadership.

Responsibilities

• Plan and carry out content strategy that raises the company's authority in agentic physical security, grows brand visibility and produces qualified pipeline
• Run the blog from topic selection and writing through publishing and promotion on owned, email and social channels
• Run social media from creation and publishing through performance reporting, including the social tools and the employee advocacy program
• Run webinars from topic selection and speaker coordination through event delivery, promotion and repurposing afterward
• Lead SEO, AEO and GEO: keyword and topic strategy, structuring content so search engines and LLMs can cite it, and tracking visibility on search and generative platforms
• Write thought leadership, white papers, case studies, solution briefs, email and newsletters
• Track industry trends, audience interests and competitor activity, and work with internal teams to make content that supports business goals
• Measure content results such as traffic, engagement, conversion and ROI, then recommend improvements based on the data
• Handle day-to-day PR, including media outreach, bylines and rapid response, and work with freelance writers when needed

Requirements

• A bachelor's degree in marketing, communications, journalism or a related field, or equivalent practical experience
• 4+ years of content marketing experience at a B2B SaaS or enterprise technology company. Experience writing about AI, security or infrastructure is a strong plus
• Hands-on experience running blogs and social media, ideally with a publishing tool such as Ordinal, Sprout Social or Hootsuite
• Experience supporting webinars or virtual events, from speaker coordination through promotion
• Understanding of buyer journey stages, and the ability to write or edit for both top-of-funnel reach and mid-funnel progression
• Working knowledge of Ahrefs, Semrush or Clearscope for keyword research, content gap analysis and performance tracking
• Hands-on SEO experience and a strong grasp of AEO and GEO, including structuring content for LLM citation, building FAQ schema, earning featured snippets and writing for better SERP rankings
• Hands-on experience building AI-assisted workflows with Claude, ChatGPT or other LLMs for research, drafting, repurposing and QA, beyond basic prompting
• Ability to audit an existing content library for AI-readiness and make improvements such as schema markup and internal linking that raise visibility in generative and traditional search
• Willingness to test new AI tools as they appear and to document repeatable processes for the team
• Familiarity with Webflow for publishing and basic page management is a plus, especially updating CMS collections, meta fields and structured content without developer help
• Exposure to PR or media relations, such as building media lists, pitching reporters or placing bylines, and comfort working with freelance writers
• A creative, strategic mindset that generates new ideas
• Ability to work independently and with others in a fast-paced, changing environment

Conditions

Hybrid work model

Benefits

• You will help create a new category, agentic physical security, within a physical security industry worth over $180 billion, alongside people who care about preventing every security incident possible
• The company works with Fortune 500 customers, including Cisco, ServiceNow, SentinelOne and TikTok, across corporate campuses, data centers and critical infrastructure
• Regular full-time employees receive stock options that give them a share in the company's success
• Health and welfare coverage: medical, dental, vision, life, EAP, legal services and a 401k plan
• Flexible time off, including a Winter Break between Christmas and New Year's for most roles, depending on customer demand
• Current technology and swag delivered to your door
• Opportunities to get to know your colleagues
• The team likes hiking, good food and music, and shares a company Spotify playlist