Campaign Marketing Manager

Description

The company is a high-growth SaaS business with more than 300 staff across the UK, US, Europe and Asia-Pacific. It is Great Place To Work certified and is building a multi-channel platform for branded business communications.

Its email signature platform is used by over 80,000 organizations worldwide to keep employee emails consistent, compliant and on-brand.

As global campaign manager, you will bring that product to market. You will run integrated multi-channel campaigns from concept through to pipeline reporting, work with regional go-to-market teams, lead campaign associates and agencies, and help set up an AI-first way of working.

Responsibilities

• Own integrated multi-channel campaigns that match global priorities and regional targets, ranked by pipeline gaps and product milestones.
• Turn launches, customer proof points and messaging themes, such as communications governance and brand consistency, into campaigns that generate inbound and new pipeline.
• Handle each campaign from concept to email and landing page copy, A/B tests and measurement.
• Present results to senior leaders in clear overview decks.
• Advise senior stakeholders and link marketing activity to business priorities.
• Coordinate digital, social, PR, design, events, analytics and product marketing teams on joint campaigns.
• Work with regional go-to-market leaders to grow market presence and give sales teams assets, from account-based marketing plays to webinar invitations.
• Manage expectations and competing priorities, and clear blockers early.
• With product marketing and subject matter experts, produce articles, reports, whitepapers and digital content for IT professionals and business leaders.
• Keep messaging and brand consistent across channels.
• Manage, mentor and develop campaign associates, giving clear direction and support.
• Coordinate internal teams and agencies to maintain quality and follow global processes, and share playbooks with the wider team.
• Run campaigns, attribution and reporting in HubSpot and Salesforce.
• Improve the company website through content planning, A/B testing and conversion work, working with SEO and digital teams on discoverability.
• With the Head of Marketing, design an AI-first marketing stack and use AI tools daily for research, content assembly and reporting.
• Assess new AI capabilities as they launch, decide what to adopt or drop, and advise how each fits the CRM ecosystem.
• Measure activity against pipeline contribution, marketing-influenced revenue and conversion, and use the findings to improve ROI.
• Track budgets and vendor invoices, flagging variances early.

Requirements

• At least six years of marketing management in B2B software or a comparable enterprise setting, with a record of successful initiatives.
• Proven leadership, including managing, mentoring and developing campaign associates.
• Hands-on experience in campaign execution, content development and digital marketing, covering digital advertising, search engine marketing (SEM), social media, email and website management.
• Ability to work with senior stakeholders in a matrixed, busy organization.
• Strong project management, with several initiatives running at once across regions and product lines.
• Clear written and spoken communication, including executive-level presentations.
• Sound problem solving, composure under pressure, tact, discretion and a good sense of humour.
• Business-level English.
• Advantage: additional languages and EMEA experience.
• Preferred: experience with CRM and reporting platforms such as HubSpot, Salesforce or Power BI.

Conditions

Flexible working is available, including the XFlex programme and a work from anywhere allowance.

Applications are welcome from all backgrounds, and every candidate is considered fairly without discrimination on any protected characteristic.

Benefits

• Competitive pay and generous paid time off.
• Enhanced leave for all new parents, regardless of gender, family structure or path to parenthood.
• Fully funded healthcare, insurance and income protection, plus 24/7 virtual care.
• Employee assistance programmes covering mental health, legal and financial support.
• Contributory retirement plans and savings support.
• Subscriptions to Calm and Blinkist, fitness and lifestyle credits, global travel assistance and a wide range of discounts.