Senior Designer

Description

The company is a high-growth SaaS business with over 300 staff across the UK, US, Europe and Asia-Pacific.

It is moving toward a multi-channel platform for branded business communications, and you would help shape how it communicates globally.

The company holds Great Place To Work certification.

This is an in-house design lead role for the marketing team, setting the look of the brand wherever customers and prospects see it. It is hands-on and works closely with the brand, content, demand generation and product marketing teams.

Creative comes from in-house templates, AI-assisted production, freelancers and agencies. You would decide what you design yourself, what gets built from templates or AI, and what goes to an agency, then check all output. Core web pages need redesigning for answer engine optimization (AEO), and the partner and account-based marketing (ABM) programs are expanding, so speed matters.

Responsibilities

• Keep the brand system, templates and guidelines current and easy to use
• Review work from the team, freelancers, agencies and AI tools, giving clear, constructive feedback so everything published meets brand standards
• With the brand team, decide which requests you design, which go to agencies, and which come from templates or AI, based on audience, visibility and shelf life
• Build well-documented, reusable templates in Figma and/or Canva that colleagues can edit by hand or use with AI tools such as Claude
• Brief, direct and review external design partners, keeping handovers simple
• Design full campaign asset sets so every touchpoint stays consistent, including social ads, web and display banners, email and email signature banners, landing page graphics and infographics
• Create conversion-focused ads for LinkedIn and other paid channels to each platform's specs, with variations for testing
• Turn product imagery and UI into polished digital assets for paid, web and sales enablement
• Adapt assets for partner and ABM programs, accounting for differences between audiences
• Work with demand generation to use performance data to improve ad creative
• Lay out landing pages and core website pages, with imagery, applying UX best practice
• Work with the web, content and SEO teams to speed up core page redesigns for AEO
• Hand off Figma designs clearly to developers and web agencies
• Bring creative ideas to events and activations, from concept through to production files
• Design event materials in every format, from large-format banners and lightbox graphics to digital signage loops and giveaways
• Prepare print-ready artwork and work with print suppliers
• Use AI design tools such as Midjourney, Adobe Firefly, Runway and Claude to speed up production
• Test new tools and workflows, and document guidelines so the wider team can use them
• Check every AI output for accuracy, brand voice and quality before release
• Manage several campaigns and requests at once, set priorities clearly and keep stakeholders updated on timelines
• Work with brand, content, demand generation, product marketing, web and channel teams to understand what each asset must achieve

Requirements

• 5+ years of experience in brand, marketing or graphic design, preferably in B2B, SaaS or tech
• A portfolio showing consistent brand work across web, ads, social and sales content
• Expert Figma skills, including components, variants, Auto Layout and variables. Canva experience alone is not enough for this role
• Experience maintaining a brand system, templates and guidelines for others
• Proven record of designing conversion-focused ads, with knowledge of specs and best practice on LinkedIn, Meta and display
• UX knowledge for landing page and website layouts
• Confident, regular use of AI design tools such as Midjourney, Firefly, Runway and Claude, plus a view on the newest and best options
• Ability to use AI critically, knowing when and how to apply it while keeping brand quality and accuracy
• Strong project management, juggling several campaigns and deadlines at once
• Sharp eye for detail and the ability to give clear, constructive feedback to non-designers
• Motion design and animation skills in tools such as After Effects or Jitter
• Short-form video editing in tools such as Premiere Pro, CapCut or Descript
• Experience designing for events, print and experiential activations
• Ability to read campaign data and apply it to creative choices
• Experience building or editing pages in Webflow, HubSpot or WordPress
• Experience designing for technical audiences such as IT professionals

Conditions

Applicants are considered fairly and without discrimination on grounds including ethnicity, race, religion, nationality, age, gender, marital status, disability, neurodivergence, caring responsibilities, sexual orientation or gender identity.

Benefits

• Competitive pay
• Generous paid time off
• Flexible working through the XFlex programme, plus a work from anywhere allowance
• Enhanced leave for all new parents, regardless of gender, family structure or path to parenthood
• Comprehensive healthcare, 24/7 virtual care, and fully funded insurance and income protection
• Mental health, legal and financial support through employee assistance programs
• Contributory retirement plans and savings support
• Subscriptions to Calm and Blinkist, fitness and lifestyle credits, global travel assistance and a wide range of discounts