Alliance Marketing Manager

Description

The company is a global technology and professional services firm that serves every major US government agency, the defense community and the intelligence community. It employs 26,000 people across more than 50 countries and works in AI, cloud, cyber and software development.

This corporate marketing role sits on a growing team and focuses on strategic alliances with key technology partners in the company's ecosystem.

You will help set go-to-market strategy and the day-to-day marketing direction for these partners. You will work with creative marketers, technical experts, and the Technology and Growth organization to build top-tier programs. Partner campaigns must line up with business development and alliance activity.

Responsibilities

• Identify, manage and grow strategic relationships with major technology partners.
• Lead the strategy and tactics for alliance marketing campaigns, including delivery and measurement.
• Build consultative relationships with subject matter experts, business development and growth staff, operations teams, and the partner ecosystem.
• Create partnership strategies by finding shared business interests and writing engagement plans tied to business opportunities.
• Advise external marketing vendors and media partners on co-marketing campaigns.
• Build and maintain strong relationships with senior decision makers at partner companies through regular contact.
• Negotiate co-marketing agreements that fit business priorities and enterprise goals.
• Run partner activities such as events, customer workshops, editorial articles, webinars, sponsorships and advertising.
• Track partnership performance against key metrics, report regularly to stakeholders, and find ways to improve results.
• Look for chances to bring strategic partners into enterprise marketing campaigns.
• Work effectively in a large matrix organization.

Requirements

• Bachelor's degree.
• 8+ years of combined experience in marketing, corporate communications, brand management, or public relations agency work. Alternatively, 6+ years with a Master's degree.
• Knowledge of the US federal government IT market, including its services, systems, products and related media.
• Experience with cross-channel communications (PR, events, digital and social media) and partner marketing.
• Strong writing, public speaking and interpersonal skills. Writing samples can be provided on request.
• Experience in business-to-business and business-to-government marketing, technology marketing, creative problem solving and negotiation.
• Experience running alliance partner marketing and technology sector campaigns.
• Strategic thinking: you can pull information from many sources into a clear point of view and turn plans into action.
• High energy and creativity. You are a self-starter who can juggle multiple priorities.
• Leadership: you can influence, lead and coach across functions, champion new ideas, and build relationships that shape senior decisions.
• Business sense: you can connect marketing activity to business outcomes and invest budget strategically.
• Team player with a record of cross-functional collaboration.
• Initiative and a drive for innovation.

Conditions

Location: Falls Church, Virginia, USA. Hybrid, with office attendance three days per week.

40 scheduled hours per week.

Travel: less than 10%.

US citizenship is not required.

No clearance is needed, either current or one you must be able to obtain.

The likely salary range is $107,744 to $130,065. This is not a guarantee. Pay is set by experience and geographic location, may depend on contractual requirements, and could fall outside this range.

Hiring includes an identity check using biometrics and AI. Virtual interviews require you to be on camera, and your photo may be taken to verify identity.

Equal opportunity employer, including individuals with disabilities and protected veterans.

Benefits

• Medical plans, some with Health Savings Accounts, plus dental and vision coverage.
• 401(k) with company match, with pre-tax and post-tax contributions up to IRS annual limits.
• Full-flex work weeks where possible.
• Paid time off: vacation, sick and personal time, holidays, paid parental, military, bereavement and jury duty leave.
• Short- and long-term disability, life insurance, AD&D, personal accident, critical illness, and business travel accident cover, provided or available.
• Total rewards reviewed regularly to stay competitive.
• Join an award-winning marketing team and work with leading technology brands.
• Lead creative, high-impact programs with room to act on your own ideas.
• Career growth, with possible management responsibilities.
• The chance to influence major initiatives.
• AI-powered career tool that identifies career steps and learning opportunities.
• An internal mobility team to help you reach your career goals.
• A military-friendly workplace with an award-winning culture of innovation.