Working Student - Social Media and Marketing (gn)

Description

This working student role in social media and marketing covers the DACH region of Germany, Austria and Switzerland. It is listed as an internship.

The company is an international insurer. Social media is the main focus, with marketing support alongside it, and you work with the Marketing, Brand and Communications team.

Responsibilities

• Plan and run the social media publishing calendar for DACH so posts are timely, accurate and match brand and business priorities.
• Make, adjust, schedule and publish content on LinkedIn, Instagram and Facebook, and now and then on YouTube.
• Gather content, approvals, assets and deadlines from Brand, Communications, Marketing and business teams.
• Keep tone, visual identity and platform practice consistent across every post.
• Help manage the community by watching comments, messages and mentions, replying where suitable and passing sensitive issues on.
• Help run organic and paid social campaigns in Germany, Austria and Switzerland.
• Set up campaign content, audience targeting, timing and assets according to the agreed plans.
• Coordinate with internal teams and external partners so campaigns launch on time.
• Track campaign results and write short updates on reach, engagement, traffic and other KPIs.
• Suggest practical ways to improve based on channel and campaign results.
• Write social copy in German and, when needed, English.
• Produce simple visual and video content using approved templates and tools.
• Adapt European or global content for DACH audiences, channels and local needs.
• Look into topics, formats and platform trends and propose new content ideas.
• Keep an organised record of content, assets and campaign materials.
• Support event communications, promotional campaigns and selected brand initiatives.
• Help prepare digital and print marketing materials.
• Help update website and landing-page content where needed.
• Assist with research, reporting, presentations and general coordination for the team.
• Suggest ideas to grow audience engagement and the company's visibility in DACH.

Requirements

• You are enrolled at a university, ideally in marketing, communications, media, business or a related field.
• You have a strong interest in social media, digital communication, content and brand building.
• You write German at an excellent level and English well, both written and spoken.
• You have a good sense for language, visual storytelling and communicating in a way that suits the audience.
• You are confident on social media platforms. Experience with publishing, analytics or campaign tools is an advantage.
• Familiarity with Canva, Adobe Express or similar content software is beneficial.
• You are organised and reliable, pay close attention to detail and can handle several deadlines at once.
• You are proactive and curious, and you work well both alone and within an integrated team.
• You use sound judgement when posting publicly for a brand.
• Fluent German is essential.

Conditions

This is a working student position based in the DACH region.

Your main focus is managing social media publishing and supporting organic social campaigns.

You create content, coordinate with internal stakeholders and agency partners, and help connect the brand with customers, brokers, partners and industry professionals.

You also support selected marketing activities, events and promotions.

Benefits

• Hands-on experience in social media and marketing at an international insurer.
• You own real publishing and campaign work across the DACH region.
• You work closely with the integrated Brand, Communications and Marketing team.
• You see a wide mix of content, campaigns, events and business topics.
• You get a supportive setting to share ideas, learn quickly and build practical skills.