The company is a medical technology business working in electrophysiology, one of the fastest-changing areas of cardiovascular care. It is recruiting a senior marketing lead to drive growth across the UK and Ireland.
The role combines strategic marketing, commercial delivery, customer leadership and people development. It suits someone who is as comfortable shaping a plan as carrying it out in the field alongside customers, commercial colleagues and cross-functional partners.
The work centres on measurable business results in a crowded, competitive market.
Responsibilities
Write and run the UK and Ireland marketing strategy, keeping it in line with business goals and customer priorities.
Turn EMEA and global strategy into practical local plans and lead annual marketing planning with disciplined follow-through.
Spot growth openings, unmet customer needs and emerging trends, and use market, customer and competitor insight to guide investment.
Manage portfolio and lifecycle strategy in an electrophysiology market that changes quickly.
Speed up uptake and use of new technologies with differentiated market-development approaches.
Lead local commercial launches for new products, technologies and solutions, and build clear customer value propositions covering clinical, operational and health-system challenges.
Find ways to open new markets, create new care pathways and build sustainable growth, working with commercial teams to turn strategy into customer and business outcomes.
Build credible relationships with leading electrophysiologists, healthcare stakeholders and key customers, and feed what you learn about their priorities back into company strategy.
Work with customers on innovation, clinical practice and patient outcomes, and represent the company at major meetings, congresses and industry forums.
Support scientific, educational and market-development initiatives that deepen customer engagement.
Lead, coach and grow a high-performing marketing team, building capability, accountability and a pipeline of future leaders.
Promote an inclusive culture where people feel free to challenge, try new ideas and do their best work.
Work with Sales, Medical Affairs, Professional Education, Health Economics, Market Access, Finance and other partners to deliver one integrated market strategy.
Be the strong UK and Ireland voice with EMEA and global stakeholders, so local customer and market needs shape wider strategy.
Influence across functions and geographies within a complex matrix organisation, pairing an enterprise view with a sharp focus on execution and customer impact.
Requirements
A bachelor's degree or equivalent in marketing, business, life sciences or a related field.
At least two years of marketing experience specifically in electrophysiology.
Significant commercial or marketing experience in healthcare or medical technology.
A record of building and delivering strategies that produce measurable commercial growth.
Experience supporting product launches, technology adoption and market-development programmes.
Proven strength in leadership, including building high-performing teams and developing talent.
Strong commercial judgement, and the ability to turn customer, market and competitor insight into action.
Strong analytical, strategic and problem-solving skills.
Excellent communication, influencing and stakeholder management.
The ability to make sound decisions and work well in a fast-moving, complex matrix organisation.
Preferred: broader experience in cardiovascular or interventional medical technology.
Preferred: experience leading major product launches, new technology adoption or market-development programmes.
Preferred: experience working across multinational, regional and global organisations.
Preferred: an MBA or relevant postgraduate qualification.
Preferred skills: account management, business model innovation, client management, commercial awareness, commercial law, commercial management, corporate management, customer effort score, customer retention, developing others, efficiency analysis, inclusive leadership, leadership, mentorship, negotiation, operational excellence, pricing strategy, professional ethics and stakeholder engagement.
The ideal candidate is an ambitious leader who brings strategic thinking with strong execution, a growth mindset, customer focus, market insight, the ability to lead through change and ambiguity, a challenger mindset, a coaching approach, data-driven decisions, collaboration, and high integrity and accountability.
Conditions
This is a field-based leadership role, with extensive travel across the UK and Ireland and about three days a week in the field.
Occasional international travel will also be required.
The base location is Wokingham, Berkshire, United Kingdom.
The company provides an inclusive workplace where each person is valued as an individual and their merit is recognised.