Senior Marketing Campaign Manager

Description

The campaign manager for existing marketing owns the strategy and execution of integrated account-based marketing campaigns aimed at the company's current customers.

The role sits between marketing and sales, working closely with account management and customer success to find, engage and grow priority accounts.

The company provides accounts payable automation software and payment solutions for middle-market businesses and their suppliers. It is a technology company with over 1,300 teammates across the US and remote locations. It was founded in 2000 in Charlotte, NC, and is certified as a Great Place to Work.

The ideal person is energetic and results driven, and does well in a fast-moving, high-growth setting where they build repeatable programs that turn customer relationships into revenue.

Responsibilities

• Build a revenue marketing approach made of several campaigns that produce results you can repeat, forecast and scale.
• Design and run account-based programs for existing customers to drive upsell and expansion. Set up tiered plans (1:1, 1:few, 1:many) based on account size, segment and product adoption stage.
• Create personalized, multi-touch experiences that move accounts through the expansion funnel.
• Work daily with account management, product marketing, customer communications and customer success as a marketing partner. Turn sales priorities into targeted plays, co-build account plans, and keep marketing activity and pipeline impact in tight feedback loops. Represent marketing in sales meetings and QBRs.
• Plan integrated marketing across channels and tactics, coordinating marketing communications, product marketing, content and marketing operations to keep messaging consistent and deliver on time.
• Forecast program performance each quarter and adjust monthly. Track and report pipeline contribution, influenced expansion revenue, account engagement scores and campaign ROI, then use the data to improve results.
• Align assets with product marketing and content on customer personas, lifecycle stage and expansion use cases. Write messaging for buyers who already know the brand.
• Run campaigns in Marketo (email, landing pages, smart lists), Salesforce (campaign hierarchies, dashboards, reports) and project tools such as Monday.com. Use intent data, engagement signals and product usage insights to guide targeting and personalization.
• Manage campaigns from start to finish, run A/B tests, analyze conversion rates and apply best practices to speed time to expansion and improve efficiency.

Requirements

• At least 3 years of hands-on account-based marketing experience, with proven pipeline or revenue results in an existing customer or expansion setting.
• A record of running multi-channel B2B campaigns end to end in a fast-moving, high-growth company.
• Comfortable working with sales in joint planning, sales stand-ups and account reviews, earning sellers' trust and showing how marketing drives business results.
• Working knowledge of marketing automation such as Marketo or HubSpot, lead and account scoring, and full-funnel analytics including MQLs, SQLs, pipeline and revenue.
• Skilled in Salesforce for reporting, campaign tracking and pipeline visibility.
• Strong project management across several campaigns and stakeholders, with experience in Monday.com or Workfront.
• Clear written and spoken communication, able to present strategy and results to senior leaders.
• Self-starting and energetic, with an entrepreneurial streak: willing to take risks and work through uncertainty.
• People-focused: builds working relationships by connecting as people first.
• Motivated to solve complex problems for customers.
• Preferred: 3 to 5 years of B2B marketing, with at least 2 years in ABM, customer marketing, or expansion or upsell programs.
• Preferred: experience in B2B technology, SaaS, fintech or payments.
• Preferred: a university degree or equivalent experience, typically with 5+ years of prior relevant marketing experience.

Conditions

Hybrid work model.

Travel as needed for customer events, field programs and internal team meetings.

Benefits

• 18 days of PTO, fully granted at the start of the year and pro-rated for mid-year hires.
• 11 holidays: 8 company-recognized and 3 floating.
• 16 hours of paid Volunteer Time Off each year.
• Medical coverage, including a high-deductible option with $0 monthly premium for teammate-only coverage.
• Base dental plan.
• Company-paid life, long-term disability and short-term disability insurance at 100%.
• Employee Assistance Program offering counseling, legal and financial consultations and health advocacy for teammates and eligible dependents.
• Onsite health clinic run with Atrium Health, open to teammates and eligible dependents.
• 401(k) with a 100% match on the first 3% of salary, plus a 50% match on the next 2%.
• 8 weeks of parental leave at 100% pay, paid by the company.
• 8 weeks of eldercare leave at 100% pay to care for a qualifying family member.
• Discounts on pet, home and auto insurance.
• Onsite gym, yoga studio and basketball court.
• Gym reimbursement up to $28 per month for remote teammates.
• Tuition reimbursement up to the federal maximum of $5,250.
• Free parking.
• Must be full-time for at least 3 months.
• Must be full-time for at least one year.