Staff Product Manager - Customer Authentication

Description

The company's product teams are reshaping mobility, building vehicles and digital experiences meant to feel as good as they look, from hardware and battery systems to design, software, and safety and entertainment features.

Their products reach millions of people, with the aim of making driving safer, smarter and more connected on a global scale.

Every employee is expected to feel part of one team, and the company supports people's well-being at work and at home. Details on pay and career benefits are in its Total Rewards resources.

The company aims to be free of unlawful discrimination and to build a workplace where people feel included and can grow, which it sees as key to better products for customers.

Responsibilities

• Set the strategy for secure, simple customer sign-in across the web and the native mobile app, and work with the vehicle team so that it supports in-car experiences.
• Lead the shift to passwordless, progressive sign-in, covering passkeys (FIDO2/WebAuthn), biometrics, handoff from the mobile app to the vehicle, mobile number as identity, persistent sessions, and adaptive or risk-based authentication.
• Work with engineering, IAM and cybersecurity, UX and design, program management, legal and privacy across web, mobile and vehicle groups to deliver one consistent sign-in experience, so a customer is recognized securely in every interaction with web, mobile, vehicle and dealer.
• Own authentication, the first step in every customer interaction, and guide the move to a modern, passwordless, unified identity model for millions of customers.
• Own the product vision and roadmap for sign-in across web, mobile and vehicle, tied to the Account & Identity strategy and the path to one passwordless ecosystem.
• Lead rollout of passkeys, biometrics (Face ID, Touch ID, device PIN), app-to-vehicle handoff, sign in with phone, silent re-authentication, and adaptive or risk-based checks.
• Track market trends, competitor moves and standards such as FIDO Alliance guidance, NIST SP 800-63B-4, GDPR and CCPA, so the company's sign-in matches leading platforms such as Apple ID.
• Set and deliver product goals: higher sign-in success, less MFA friction, lower password-related support costs, and wider use of low-friction methods on web, mobile and vehicle.
• Turn the roadmap into prioritized plans, milestones and dependencies, and report progress to stakeholders, including executives.
• Work with Account Creation, Identity Strategy, Product Sharing, Vehicle Product Management, OnStar, Loyalty, eCommerce, engineering, design, Legal and Privacy so sign-in fits the whole customer journey.
• Make sure sign-in meets security, privacy and regulatory requirements, including FIDO2/WebAuthn, NIST guidance, GDPR, CCPA and internal cybersecurity and privacy policy.
• Run threat modeling and security design reviews with Cybersecurity and Privacy, building in resistance to phishing, credential stuffing and account takeover.
• Apply privacy by design: keep personal data in sign-in flows to a minimum, respect customer consent, and let customers control their registered methods (passkeys, biometrics, MFA).
• Define and manage sign-in KPIs and SLOs, including success rate, sign-in duration, passkey adoption, MFA enrollment, fallback use and error rates.
• Be the main voice for sign-in strategy, explaining vision, roadmap, progress and trade-offs to engineers, designers and senior leaders through data-backed written narratives and roadmap presentations.
• Act as the subject-matter expert on modern authentication, teaching stakeholders the standards and the path to one passwordless identity ecosystem.
• Align decisions with the CDI platform, vehicle engineering, GM Customer Identity Fabric (GMCIF) and third-party identity providers such as Microsoft Entra External ID.

Requirements

• At least 7 years of product management experience in digital products, connected services, software platforms or complex customer experiences.
• At least 3 years in automotive, in-vehicle interfaces, human-machine interaction, identity, authentication, privacy, cybersecurity or closely related products.
• A record of turning customer research, privacy rules, security concerns and technical limits into product strategy and detailed plans.
• Experience leading teams across product, engineering, UX, human factors, testing, legal, privacy, security, safety and program management.
• Experience managing roadmaps, priorities, dependencies and launches.
• A solid grasp of customer identity, account relationships, authentication, authorization, personalization, consent and data privacy.
• Strong written and spoken communication, including explaining complex technical and policy topics to executives, designers, engineers, legal partners and customers.
• A track record of influencing people, resolving conflict, building consensus and getting results in a complex organization.
• Data-driven decision making, including defining success measures and using usage data, research and customer insight.

Conditions

This role is hybrid: you are expected to be in the Warren, MI or Mountain View, CA office at least three times per week.

The posted pay range is a good faith estimate based on what a successful applicant might be paid under applicable state law, and may not reflect roles outside the California Bay Area.

The base salary offered within the range of $134,700 to $245,00 will depend on factors relevant to the position.

The company does not provide immigration sponsorship for this role. Do not apply if you will now or in the future need company sponsorship, the company listed as your immigration employer on a government form, or any work authorization that requires a written submission or other immigration support from the company, such as H1-B, OPT, STEM OPT, CPT, TN or J-1.

Candidates may be asked to complete a role-related assessment and/or a pre-employment screening before starting, where applicable.

Benefits

• Incentive pay based on company performance, job level and individual performance.
• Health and well-being benefits including medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings, sickness and accident cover, life insurance, paid vacation and holidays, tuition assistance, an employee assistance program, GM vehicle discounts and more.
• After a successful motor vehicle report review, you may join a company vehicle evaluation program, driving and assessing an assigned the company vehicle. Participants must buy or lease a qualifying GM vehicle every four years, unless one of a limited set of exceptions applies.