Staff, Digital Marketing Strategist

Description

The company helps small businesses get started so they can focus on running their business, mainly by handling HR tasks.

The team is data-driven, keeps improving its work, and is looking for people who want to build something meaningful in a supportive, entrepreneurial setting.

Perks include a welcoming, casual workplace, strong benefits, wellness programs, company retreats, and chances to learn from leaders in the startup community.

The company's shared values guide both its product and its team.

Responsibilities

• Own the brand media strategy and build audience-first campaigns across the full buyer journey.
• Act as the internal expert and decision-maker on media, turning company priorities into fully integrated campaigns.
• Lead agency partners on strategy, planning, and budgets across all paid channels, including programmatic, social, CTV, OOH, podcast, and others.
• Plan and run large tentpole campaigns that combine media with events, community, PR, creative, and other teams.
• Make sure the company shows up consistently and competitively at every paid touchpoint, and that media drives measurable growth.
• Define and lead media strategy for awareness and brand channels, tying it to company, brand, and marketing priorities to build awareness, consideration, and growth.
• Plan, budget, and run integrated brand campaigns with agency partners across OOH, podcast, CTV, programmatic, and more.
• Develop and refine the audience targeting framework with Product Marketing and Marketing Operations, updating segments so audiences are right-sized and messaging is optimized.
• Keep creative, messaging, and audience strategy aligned across all campaigns and touchpoints, working with Brand and Creative on channel-specific storytelling.
• Build measurement frameworks that link brand reach, engagement, and media performance to business impact, and drive testing and optimization decisions on creative, targeting, and channel mix.
• Work with Brand, Creative, Product Marketing, Demand Gen, Data, Comms, and Field Marketing so media strategy supports GTM priorities and corporate narratives.
• Serve as the go-to expert on media capability, capacity, and strategic opportunity.

Requirements

• You have 7+ years of experience in integrated media planning, brand media strategy, or full-funnel paid media leadership in B2B SaaS or high-growth companies.
• You have owned integrated media campaigns with measurable results on awareness, consideration, and acquisition, balancing brand and performance metrics across channels.
• You have deep experience with paid channels such as programmatic, social, CTV, OOH, podcast, and emerging digital, and you know how to build cohesive cross-channel campaigns.
• You have managed budgets, made sound media mix decisions, negotiated with agencies and media partners, and optimized spend for ROI.
• You have managed external creative and media agencies, written clear briefs, given strategic direction, and held partners accountable to business outcomes.
• You can align multiple teams with competing priorities, turn strategy into actionable plans, and build buy-in across Marketing, Brand, Creative, and Demand Gen.
• You are fluent in marketing analytics, campaign measurement, and experimentation, and can turn performance data into strategic recommendations and identify what is and is not working.
• You balance big-picture brand thinking with hands-on execution, comfortable both defining multi-year strategy and managing campaign details, optimization, and timelines.

Conditions

This role is hybrid and based in the New York City office, with a targeted base pay range of $147,000.00 to $190,000.00 per year.

Actual pay depends on factors such as skill set, relevant experience, and work location. Ranges for other locations may differ based on local labor costs.

Details of the company's total rewards program are available on its website.

The company is an equal opportunity employer.

Benefits

• Perks and benefits are described in the company's Total Rewards program.