Social Content Strategist

Description

About ASI

ASI is the frontier AI company that dynamically orchestrates critical infrastructure and defense assets, across air traffic control, energy, logistics, and combat operations. ASI's systems simulate physical operations, hours, days, and weeks ahead, so the people running air traffic control, the electric grid, and military operations can catch problems early and act before they spread. ASI is powering vital infrastructure for customers like United Airlines, National Grid, the Federal Aviation Administration, Delta Air Lines and the Department of War. ASI is headquartered in Boston with offices in Washington, DC, Denver, and Europe, and is backed by leading investors, including Andreessen Horowitz, Citadel Securities, and Spark Capital.

Responsibilities

• Own ASI’s organic and paid presence across X, LinkedIn, Instagram, and YouTube. Working closely with communications and leadership, you’ll help audiences understand what ASI does, why it matters, and how our work connects to the world.
• Our channels are critical communications platforms in complex, highly regulated industries where much of our work can’t be shared publicly. Success requires sharp judgment and the ability to turn technical ideas into compelling, accurate stories for experts and the general public.
• Lead strategy and execution: Define each channel’s voice, goals, and approach; own the editorial calendar; and collaborate with engineers, designers, communications, and video producers to create content tailored to each platform.
• Grow priority audiences: Manage paid campaigns, budgets, targeting, and testing—including niche B2B and government audiences—and measure results against business goals such as pipeline, recruiting, and customer trust.
• Shape company and executive storytelling: Surface stories from our technical work and build leadership presence through ghostwriting, coaching, and amplification.
• Navigate sensitive communications: Partner with communications, legal, and customer stakeholders to secure timely approvals, protect confidential information, and support rapid response to emerging issues.
• What We Value
• Strategic thinking, ownership, and speed in complex, ambiguous environments.
• Hands-on expertise across X, LinkedIn, Instagram, and YouTube, spanning organic and paid.
• Excellent writing and storytelling, with the technical curiosity to work credibly with engineers and explain complex ideas clearly and accurately.
• Sound judgment in high-scrutiny, regulated environments and productive collaboration with legal and compliance reviewers.
• A track record of growing relevant audiences for technical, B2B, or mission-driven organizations. Experience in defense, aerospace, energy, government, or public affairs is a strong plus.