Senior Copywriter, Performance Marketing

Description

The company is a publicly listed (Nasdaq) life insurance technology business. Its three-sided platform serves consumers, agents, and carriers.

It sells instant, online life insurance that needs no medical exam, only a few health questions.

This role writes performance copy, mainly Direct Mail and paid social static and text-overlay ads. The work is to win a few seconds of attention, then earn the full read and the response.

You should think like a reporter and write like a direct response marketer, always looking for the angle that makes life insurance worth reading about.

You are encouraged to apply even if you do not match every qualification.

Responsibilities

• Concept and write Direct Mail copy, including envelope teasers, letters, postcards, self-mailers, and inserts, from brief to final delivery.
• Write headlines, body copy, and CTAs for paid social statics and text-overlay ads on Meta and other platforms, built to stop the scroll and prompt action.
• Find new angles, offers, and messages that go beyond current work and make the company feel urgent and worth attention.
• Write tests against defined hypotheses such as control vs. challenger on headline, offer, hook, or CTA, and use the results to shape the next round.
• Work with designers, the Creative Director of Paid Social, and performance marketing to learn what performs and write from those insights.
• Work with compliance and legal so copy meets regulated-industry rules without losing its persuasive force.
• Use AI tools to generate ideas at volume and iterate quickly, applying your own quality judgment.
• Give every piece a clear hook, a strong argument, and a specific reason to act now.

Requirements

• 8+ years writing direct response or performance copy, with a portfolio covering Direct Mail and paid social and results you can discuss.
• A reporter's habit of finding the interesting angle in any subject and looking for it constantly.
• Strong command of direct response: offer construction, headline and hook writing, short and long-form persuasion, urgency, and clear CTAs. You can write for attention and for response.
• Comfortable with testing and metrics, including response rate, CPA, and ROAS, and using results to sharpen your work.
• Understand what motivates different audiences by age, income, and gender to consider life insurance, and adjust tone, clarity, and trust for each, especially on a sensitive topic like protecting family.
• Able to write for older and mid-life audiences, such as 55+, where clarity and trust matter most.
• Able to write tight, high-impact copy for static ads and mail pieces, where every word counts.
• Fluent in AI tools for concepting and writing, with your own taste as the final filter.
• Able to produce a high volume of concepts without losing creative sharpness.
• Collaborative and quick, working well with designers, creative leads, and performance teams with little hand-holding.
• Preferred, not required: experience in a regulated category such as insurance, financial services, or healthcare, and writing persuasively within compliance limits.

Conditions

Full-time, remote role based in the US.

US national base salary range is $127,000 - $223,000. Where you land in the range depends on work location, job-related skills, experience, and education or training.

The range covers base salary only. Bonus, equity, and benefits are not included.

The company is an equal opportunity employer and will consider applicants with arrest or conviction records under the SF Fair Chance Ordinance.

Benefits

• Details of US benefits are on the company careers page.