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ServiceNow

Senior Staff Outbound Product Manager - GTM / Data & Analytics

  • Remote
  • 6+ years

Salary

$190,900 - 334,100/ year

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Description

The team builds Workflow Data Fabric and RaptorDB Professional, two growth areas inside the Data & Analytics portfolio. The company already earns about $600M in revenue and aims for $1.5B by 2029.

The goal is not to sell data as a standalone product. It is to show how data strengthens the platform across workflows, customer outcomes, enterprise AI readiness and large deals.

This is an externally facing product role. You will explain advanced data capabilities to customers, turning technical ideas into product stories, go-to-market plans, customer content and field enablement.

You will work across one-to-one, one-to-few and one-to-many engagements, identifying customer problems, shaping the market message and helping scale field enablement and growth plans.

You will work with product, engineering, sales, solution consulting, product marketing and customer-facing teams so the market understands the value of the next-generation data platform.

Responsibilities

  • Own the outbound product strategy for Workflow Data Fabric and RaptorDB Professional, turning complex data capabilities into customer value, clear positioning and market narratives.
  • Define and refine messaging, use cases, personas, competitive differentiation and customer proof points for both technical and executive audiences.
  • Work with inbound product managers, engineering, product marketing, sales, solution consulting and customer-facing teams on launch strategy, field readiness, growth motions and adoption plans.
  • Act as product evangelist in customer briefings, executive talks, analyst sessions, webinars, conferences and strategic deal support, adjusting the message for practitioners and business buyers.
  • Explain data, analytics, integration, platform performance and AI readiness as business outcomes and seller-ready messages, without drowning audiences in technical detail.
  • Turn field feedback, customer insights, competitive intelligence and adoption signals into recommendations that shape roadmap priorities, go-to-market execution and outbound investment.
  • Build high-impact outbound materials, including sales playbooks, launch campaigns, demos, solution briefs, competitive guides, field training, executive presentations and customer storytelling.
  • Set and track success measures for outbound work, such as launch readiness, seller adoption, customer engagement, pipeline influence, product adoption and market feedback.

Requirements

  • At least 10 years in enterprise software product management, outbound product management, technical product marketing or go-to-market work, including owning customer-facing launches, positioning, field enablement and sales plays.
  • Enterprise software experience is required. Experience building, positioning, selling or taking software products to external enterprise customers is strongly preferred.
  • Product or outbound experience as a builder or seller of software. Working only as an internal IT practitioner, implementation owner or user of similar technology does not meet this.
  • Solid working knowledge of enterprise data and analytics, such as data platforms, databases, integrations, cloud infrastructure, analytics or AI/ML data layers, and the ability to turn these into differentiated positioning and customer value. Deep engineering or architecture ownership is not required.
  • Solid understanding of how data strategy, integration, data management, databases and platform capabilities support enterprise AI and workflow transformation.
  • Proven experience engaging external enterprise customers, sellers and executives through briefings, discovery, launches, field events or strategic deal support, and using those conversations to sharpen messaging and go-to-market execution.
  • Excellent communication and storytelling skills, able to make complexity clear to practitioners, business decision-makers, sellers, executives and customers.
  • Proven record of influencing across product, engineering, marketing, sales, solution consulting, customer success and field teams.
  • Strong organizational skills and the ability to juggle several strategic initiatives in a fast-moving, high-growth environment.
  • Helpful: experience supporting data platform, database, integration or iPaaS, infrastructure, analytics, AI/ML data layer or enterprise SaaS platform products.
  • Helpful: experience delivering demos or supporting technical customer conversations, EBCs, sales engagements, analyst sessions, webinars, conferences or strategic deals.
  • Helpful: experience building field enablement, launch narratives, competitive positioning, customer proof points, executive messaging and adoption programs.
  • Helpful: experience with federal customers or highly regulated enterprise markets.
  • US citizenship or green card status is preferred to support federal market customer opportunities.

Conditions

Base pay for this location is $190,900 - $334,100, plus equity where applicable, variable or incentive pay and benefits. Sales roles generally include a competitive On Target Earnings (OTE) incentive structure.

The base pay shown is a guideline. Total pay varies with qualifications, skill level, competencies and work location, and pay is set by the geographic location of the role and may change.

Work personas (flexible, remote or required in office) are assigned by the nature of the work and the work location. The company may check the distance between your home and the nearest office with a third-party service.

We offer equal opportunity to all applicants.

Benefits

  • Health plans, including flexible spending accounts.
  • 401(k) plan with company match.
  • Employee stock purchase plan (ESPP).
  • Matching donations.
  • Flexible time away plan and family leave programs.

Where you’d work

Fully remote

You can work from

  • United States

About the company

ServiceNow

  • Industry: SaaS

Also hiring in United States, San Diego, United States, United Kingdom and 16 more places

72 of their 224 open roles are remote

Your chances

Worth a look before you spend an evening tailoring a CV for it.

  • 21 checks run
  • 2 red flags

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2 red flags

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Details12 facts · Role, Location, Compensation, Employment, Company
Seniority
Staff
Type
Full-time
Equity
Equity offered
Industry
SaaS
Specialty
Product Manager
Region
United States
Show 6 more factsShow less

Role

Category
Product & Project
Specialty
Product Manager
Seniority
Staff
Experience
10+ years

Location

Work model
Remote
Region
United States
Remote from
  • United States

Compensation

Salary
$190,900 - 334,100 / year
Pay period
Annual
Equity
Equity offered

Employment

Type
Full-time

Company

Industry
SaaS

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