Senior Salesforce Marketing Cloud Automation Specialist

Description

You will join the digital lab team, which builds patient-facing one-to-one marketing programs for the company.

The company develops innovative medicines for immunology, oncology and neuroscience, and also offers aesthetics products and services.

Responsibilities

• Build, quality-check and run complex omnichannel programs for brands, including base journey cadences and intricate trigger programs that send the right message to the right person through the right channel at the right moment.
• Make sure campaigns are built, tested and checked accurately, completely and on schedule in the marketing automation platform, and complete the standard quality control documents.
• Lead and direct junior team members day to day, and quality-check their programs.
• Track email deliverability across all domains for implemented brand campaigns, recommend ways to improve it, fix IP reputation problems and secure proper inbox placement.
• Find problems, determine their root causes and recommend fixes for campaign builds, IP reputation and deliverability.
• Take part in agile work including design, build, QA and ongoing improvement, and keep documents in line with department policies and procedures.
• Put targeting, personalization, audience segmentation and dynamic content into practice to improve the customer experience. Design and run test plans, pick winning variants and proactively suggest optimizations that protect deliverability, reach and engagement.
• Lead internal and external partners to plan, run and improve email, direct mail and media campaigns, working with brand marketing, strategy, business technology solutions, marketing analytics and business insights, creative teams and digital agencies.
• Deliver excellent service that meets and exceeds brand expectations, and send project updates and risks to the Associate Director.
• Stay current on one-to-one marketing, email practices and new technology through professional groups, industry seminars and conferences, and recommend to the Associate Director how the company could apply what you learn.

Requirements

• Bachelor's degree in business or marketing, or equivalent experience.
• 5-8 years of experience with Salesforce Marketing Cloud, database marketing, CRM, email, digital, direct mail and one-to-one marketing.
• Salesforce Certified Marketing Cloud Engagement Specialist certification preferred.
• Strategic thinker who executes plans well and exceeds stakeholder expectations and project goals.
• Able to work on your own without close supervision.
• Able to lead and manage several projects at once in a busy, changing environment, set priorities and hit delivery dates.
• Strong client service and project management skills, and the ability to communicate clearly with both business and technical staff.
• Knowledge of database, email, digital and one-to-one marketing concepts and best practices.
• Curious, with strong analytical skills and the ability to draw conclusions and apply them.
• Proficient in MS Excel, SQL and HTML/CSS.
• Excellent written, verbal and interpersonal communication skills.
• Team-first attitude toward shared goals and priorities, and a habit of building strong working relationships.
• Quick to learn, able to grasp the core of a problem and change direction when needed.
• Holds a high bar and is never satisfied with the status quo.
• Builds a learning environment, welcomes suggestions, values others' ideas and turns innovation into practical results.

Conditions

Pay disclosure applies only to roles in locations with pay transparency requirements under state or local law. The posted base pay range is what the company expects in good faith to pay for this grade at posting, actual pay depends on factors such as location, may fall above or below the range, and the range may change.

The role is eligible for long-term incentive programs.

Any bonus, commission, incentive or other compensation or benefit is at the company's sole discretion until paid, and may change consistent with applicable law.

Open to applicants in the US and Puerto Rico only.

The company is an equal opportunity employer that welcomes veterans and people with disabilities.

Benefits

• Comprehensive benefits for eligible employees, including paid time off (vacation, holidays and sick leave), medical, dental and vision insurance, and a 401(k) plan.