Marketing Manager (H/F)

Description

Since 1964, Alaïa is a Parisian Fashion Maison, with a Couture soul and a timeless sense of beauty.

Azzedine Alaïa, a legendary master of cut, changed the look of fashion in the 80's with his sculptural silhouettes. Today, the Belgian Creative Director Pieter Mulier, perpetuates his quest of perfection and modernity, sharing the same technical skills and passion for arts. Shape driven creations and iconic knits are sculpted on the body, crafting unique interpretations of the free beauty of women.

MARKETING MANAGER

Job Title: Marketing Manager

Direct Report: Head of Marketing and Communications

Responsibilities

• 360° Marketing
• Coordinate the implementation of 360° go-to-market strategies for collections, key launches, store openings, and Maison activations.
• Contribute to the definition of key messages and marketing priorities for each collection, ensuring consistency across all channels and markets.
• Manage the global marketing calendar, ensuring alignment and coordination across all functions.
• Contribute to the development of brand personas and translate them into actionable target audiences.
• Consolidate campaign results, assess performance, and prepare regular reports and presentations for top management.
• Retail & Wholesale Marketing
• Define and implement activations with key retail and wholesale partners.
• Ensure alignment with brand standards, communication priorities, and business objectives.
• Manage dedicated retail and wholesale marketing budgets.
• Brand Consistency & Messaging
• Ensure consistent application of the Maison's brand guidelines, messaging, tone of voice, and copy across all channels.
• Coordinate copywriting requirements and the adaptation of brand messaging.
• Special Projects, Budget & Governance
• Develop and coordinate marketing-related special projects.
• Manage and monitor the global A&P budget, including allocation, tracking, and administration.
• Ensure cross-functional alignment throughout each project.
• CANDIDATE PROFILE
• Minimum six years' marketing experience, ideally in luxury or fashion.
• Strong understanding of 360° marketing and retail and wholesale activations.
• Strong brand sensibility and understanding of positioning, messaging, and storytelling.
• Proactive, autonomous, and comfortable working cross-functionally in an international environment.
• Fluent English required.

Conditions

ROLE OVERVIEW

The Marketing Manager supports the implementation of the Maison's global 360° marketing strategy across collections, key launches, store openings, retail and wholesale activations, and special projects. The role ensures consistency of brand messaging across markets and channels while supporting brand and business objectives.