Senior Product Marketing Manager - Workday Product

Description

The company is a technology firm delivering digital services and Workday solutions, and the team works on the Workday Products Business Unit.

This role leads product marketing execution for Workday products, supporting growth through clear positioning, go-to-market planning and sales enablement.

You will turn product strategy and roadmap priorities into messaging and launch activity, working with Product, Sales, Incubation teams and Marketing to grow pipeline and drive adoption.

You will combine market insight, commercial awareness and structured execution so the products are positioned competitively and activated well in market.

Responsibilities

• Build and run product marketing plans that match Business Unit priorities and growth targets, turning roadmap updates into positioning and activation plans with cross-functional partners.
• Develop differentiated value propositions, messaging frameworks and supporting content, and define target segments, ideal customer profiles and buyer personas.
• Keep messaging consistent across regions and channels, and support competitive intelligence.
• Help other marketing content teams produce thought leadership that engages prospects and customers.
• Coordinate and execute structured launch plans for new products, features and propositions with Product, Sales, SDR and field marketing, keeping them aligned to roadmap milestones and pipeline goals.
• Create enablement materials, sales tools, playbooks and customer proof points that help improve win rates and deal progression.
• Support campaigns and contribute messaging expertise to strategic opportunities when needed.
• Contribute to voice-of-customer work, write customer stories, and analyse market and competitor trends to sharpen positioning.
• Be the main contact for articulating competitive differentiation and for sharing competitor news and announcements with field teams.
• Track product marketing metrics for engagement, pipeline contribution and adoption, and report regular insights to stakeholders.

Requirements

• Proven experience in product marketing, go-to-market or a related marketing role in a technology or professional services setting.
• Experience writing positioning, messaging and value propositions for products or solutions.
• Experience running product launches and structured go-to-market plans tied to commercial goals.
• Strong collaboration skills, with experience working across Product, Sales and Marketing.
• Commercial awareness, including an understanding of pipeline generation and revenue contribution.
• Experience building sales enablement materials and supporting demand generation.
• Working knowledge of CRM, marketing automation and performance measurement frameworks.
• Strong written, verbal and presentation skills, with the ability to explain complex ideas clearly and confidently.
• Desirable: experience in Governance, Risk & Compliance (GRC) or in highly regulated industries.
• Desirable: a degree or higher in Marketing, Business, Communications or a similar discipline.
• Desirable: technology or SaaS experience.
• Desirable: experience within the Workday ecosystem.

Conditions

The company is committed to diversity, equity and inclusion and welcomes applicants of every background and characteristic.

If you need accommodations or adjustments, the talent acquisition team will talk with you privately to tailor the recruitment process.