Senior Product Marketing Manager

Description

The company has had 500M+ downloads and reaches 80M+ monthly users, and it has been building for ten years while still growing fast.

It makes the top-ranked health and fitness app in the world and has 7M paying subscribers. It has the highest-rated experience in the App Store's health category.

It raised $200M led by General Atlantic and became the first product of its kind to reach a $1B valuation, in 2024.

The company is now building the next generation of digital health, which is AI-powered, privacy-first and clinically backed, to help users understand their bodies better.

The team is hiring a Senior Product Marketing Manager to take the company's newest features to its 70 million users. You will report to the Director of Product Marketing and work closely with the Product and Marketing teams. You will guide products from positioning and launch through to growth.

This role suits someone who works well in a fast-paced setting, switches between projects quickly and is happy to get hands-on. You will help set the ways of working, standards and tools that make product marketing central to how the company builds and grows.

It is a good fit if you like building something from scratch, getting stakeholders from every function behind one goal, and working on products that matter for women's health.

Responsibilities

• Own the go-to-market strategy for the highest-priority products and lead the plan through launch and beyond.
• Set the positioning and messaging: who each product is for, why it matters to them and how to talk about it.
• Test your thinking with user research and in-market experiments.
• Bring customer, market and competitor insight into product decisions from the start, and help define when a product is ready for a public launch.
• Plan and lead launches with Product, Marketing, Legal, Medical and other stakeholders.
• Brief and work with every marketing team, including paid acquisition, creative, lifecycle and CRM, brand, social and ASO, so all channels share one clear story.
• Make messaging clear, credible and compliant by working with the Medical and Legal experts on responsible health communication.
• Own adoption and launch metrics for your products, work with analysts on results and keep improving them.
• Build the function by shaping the templates and ways of working that make product marketing effective across the company.

Requirements

• You have 6+ years in product marketing for consumer digital products, ideally mobile apps or subscription businesses.
• You have taken products from concept to market, working closely with stakeholders at each step of development.
• You have tested messaging with data, through user research, A/B tests or creative tests, and acted on the results.
• You can influence senior product and marketing leaders and back your recommendations with evidence.
• You write clearly and with structure, and can produce a strategy a whole team can act on.
• You are comfortable with ambiguity and with building new products and processes from scratch.
• You have worked with Product teams from discovery onward, shaping requirements, pricing and packaging, or in-product experiences such as onboarding and paywalls.
• You have marketed to US consumers.
• You have experience in healthcare, digital health or another regulated industry.
• You have a background in women's health, or a strong interest in it.

Conditions

The team is mission-led and product-driven. It moves fast, stays focused and takes ownership from brief through build to impact. Debate is welcome, decisions are shared and quality matters.

People here take the work seriously without taking themselves too seriously. The job takes commitment and resilience, especially when things get hard.

The annual salary is from £88,000, and the final figure may vary with skills and experience.

Annual reviews are part of the package.

The role is hybrid, with 3 days per week in the office.

Benefits

• Participation in the company's performance incentive scheme.
• Paid holiday, sick leave and female health leave.
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents.
• Support for professional growth, including world-changing work and learning support.
• A fully paid 5-week sabbatical at the five-year work anniversary.
• Free Flo Premium for friends and family, plus health, pension and wellbeing perks.