Product Marketing Director - Fixed Income Lead

Description

The company is hiring a senior product marketing leader to direct marketing for its Fixed Income offering.

You will set product marketing strategy, positioning, messaging and go-to-market direction, in line with wider enterprise content and marketing goals.

As the go-to subject matter expert, you bring strategy and investment knowledge to Product Marketing, Content & Insights, Investments, Global Product, Segment Marketing and Distribution, helping them agree on priorities, client needs and commercial openings.

The aim is a Fixed Income story that stands apart, lands clearly and reaches every audience and channel consistently.

This is a senior individual contributor role with no direct reports. Your influence comes from expertise, strategic leadership and getting stakeholders across a matrixed organization aligned.

Responsibilities

• Set the product marketing direction and priorities for Fixed Income, matching business unit goals and enterprise marketing priorities.
• Apply enterprise and content marketing strategy to Fixed Income so that work stays relevant, consistent and commercially useful.
• Act as the main coordinator for asset class marketing opportunities, campaigns and content requests, as needed.
• Work with content strategy, content creation, content enablement, segment marketing and client-facing teams to line up messaging, business goals and market openings.
• Recommend priority initiatives, their sequence and resource allocation, together with leadership and cross-functional stakeholders.
• Build differentiated value propositions, messaging frameworks and positioning for Fixed Income capabilities and products.
• Turn market complexity, client requirements, competitor intelligence and industry trends into clear product focus areas.
• Define competitive differentiators for each client segment, distribution channel and regional market.
• Keep messaging consistent across campaigns, sales enablement materials, thought leadership and client communications.
• Advise Product Management and business leaders on product focus and strategic opportunities.
• Stay current on client needs, investment trends and market developments that affect Fixed Income.
• Use client insight, competitor analysis and market intelligence to shape marketing priorities and positioning advice.
• Work with business leaders and investment professionals to spot emerging client themes and chances to engage.
• Feed audience insights into content strategy, content development and client experience design.
• Lead integrated product marketing and communications planning across the client journey for the asset class.
• Align asset class priorities with the teams that deliver, so content goes out in a coordinated way.
• Work with Investments, Global Product, content strategy, content creators and content enablement to decide on and produce timely market insights, investment views and asset class content.
• Direct custom content and collateral for priority audiences and market segments.
• Make sure campaigns and communications reflect business priorities, strategic messaging and client outcomes.
• Build working relationships with Investment Heads, Portfolio Managers, Product Specialists, Product Managers, Distribution leaders and marketing teams.
• Persuade senior stakeholders across business units to agree on priorities, positioning and go-to-market execution.
• Give leadership strategic advice on product development, commercialization and market positioning.
• Own asset class business results and marketing effectiveness.
• Work with marketing intelligence, segment marketing and content strategists to set performance goals and success measures for priority work.
• Report campaign and initiative results back to stakeholders.
• Track market response, campaign effectiveness and business performance, then adjust strategy to improve results.
• Fold feedback, changing market conditions and business priorities into planning and delivery.

Requirements

• Bachelor's degree or an equivalent mix of education and relevant experience.
• 10+ years of relevant experience in product marketing, investment marketing, asset management, product strategy, investment communications or a related field.
• Solid grasp of investment products, asset classes, capital markets and institutional or intermediary client segments.
• A track record of building positioning, messaging and go-to-market strategies for complex investment capabilities.
• Strong executive communication, stakeholder management and cross-functional leadership skills.
• Ability to condense complex information into clear, actionable marketing recommendations.
• Experience running integrated campaigns in a matrixed organization.
• Strong commercial judgment, with an understanding of business strategy, competitive dynamics and client engagement.
• Competencies: asset class marketing leadership, investment and market expertise, product positioning and messaging, client-centric thinking, cross-functional leadership, executive presence and influence, prioritization and decision-making, commercial acumen, collaboration and stakeholder management, integrated marketing leadership, analytical and insight-driven thinking, communication and storytelling.
• Preferred: an advanced degree and/or CFA designation.
• Preferred: experience working directly with investment professionals, portfolio managers or product management teams.
• Preferred: experience leading enterprise or global marketing initiatives across several regions and client segments.
• Preferred: familiarity with agile prioritization, integrated campaign planning and content governance models.

Conditions

Hybrid work, with up to one day a week from home.

Equal opportunity applies to all candidates.