Senior Product Manager, DERM DTC

Description

Job Title : Senior Product Manager, DERM DTC

Location: Cambridge, MA

This role will play a pivotal role in shaping how patients discover, understand, and connect with Dupixent. This individual will lead the development and execution of multicultural marketing campaigns, disease state education initiatives, patient ambassador programs, and digital innovation strategies — all with the goal of empowering patients to take control of their health journey. This role sits at the intersection of science, storytelling, and strategy, requiring a marketer who is both analytically rigorous and deeply empathetic to the diverse patient communities we serve.

Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.

About Sanofi:

We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve lives.

Main Responsibilities

Multicultural Campaigns

Lead the development and execution of culturally relevant, insight-driven marketing campaigns targeting multicultural patient populations

Partner with multicultural agencies and cross functional partners to evolve and manage overall strategy and tactics. Devise and execute all related promotional activity

Analyze multicultural market data and patient insights to identify unmet needs and opportunities for growth

Ensure all campaigns meet regulatory and medical/legal/regulatory (MLR) review standards

Disease State Awareness Campaign and Advocacy

Develop and manage disease state education programs that increase awareness and understanding of atopic dermatitis and key related messages

Lead the creative evolution of Eczema Exposed and explore cost effective means to promote both the site via media and in partnership with advocacy partners. Ensure awareness and increased engagement of the ADCT

Create omnichannel educational content across digital, print, and experiential formats tailored to diverse patient audiences

Build and maintain relationships with advocacy groups like the NEA and partner in brand presence at annual conferences

Collaborate with medical affairs, patient advocacy, and external KOLs to ensure scientific accuracy and credibility. Coordinate cross-functional efforts to ensure alignment and maximize impact

Patient Ambassador Program Management

Build and manage a robust patient ambassador program, identifying, onboarding, and supporting real patient voices to authentically share their Dupixent journeys

Develop and implement programs that amplify patient stories and experiences, including speaking engagements, testimonial videos, patient webinars and mentorship programs, etc.

Develop ambassador training materials, storytelling frameworks, and engagement toolkits

Oversee ambassador appearances at events, digital content creation, and community outreach activities

Ensure compliance with all legal, regulatory, and privacy requirements related to patient testimonials and ambassador activities

Digital Innovation

Champion digital-first thinking across patient marketing initiatives, identifying emerging platforms, technologies, and engagement models

Working with partner agencies to explore new tools and pathways to increase speed to market and fail-fast content creation strategies

Stay ahead of digital health trends and bring forward-thinking recommendations to the broader marketing team

Cross-Functional Collaboration

Work closely with HCP marketing, market access, medical affairs, regulatory, legal, and agency partners to ensure integrated, compliant, and impactful programs

Present strategies and campaign results to senior leadership and key stakeholders

Manage agency relationships, project timelines, and budgets effectively

Requirements

• Basic Qualifications
• Bachelor's degree required
• Minimum of 3+ years of experience in the pharmaceutical, healthcare, biotech, or life sciences industry and/or within marketing, strategy, product/project management, or an agency
• Strong attention to detail and ability to manage multiple priorities simultaneously
• Preferred Qualifications
• MBA
• Proven ability to manage multiple projects simultaneously in a fast-paced environment
• Knowledge of Legal and Regulatory landscape pertaining to pharmaceutical marketing, including Medical/Legal/Regulator
• Understanding of portfolio marketing, multi-brand strategy, and pharmaceutical marketing principles
• Demonstrated ability to execute marketing programs and coordinate cross-functional initiatives
• Experience supporting account planning execution with cross-functional teams
• Demonstrated success in data analysis and performance optimization
• Experience working with Medical Affairs, Sales, and Market Access teams
• Competencies & Values
• Patient-first mindset — deeply committed to improving the lives of patients
• Cultural intelligence — ability to develop authentic, inclusive campaigns for diverse communities
• Bold thinking — willingness to challenge the status quo and bring innovative ideas to life
• Collaborative leadership — thrives in a matrixed environment and builds strong cross-functional relationships
• Data-driven — uses insights and analytics to inform strategy and measure impact
• Why choose us?
• Bring the miracles of science to life alongside a supportive, future-focused team.
• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.
• GD-SG
• LI-GZ
• vhd
• Pursue progress , discover extraordinary
• Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
• Sanofi US endeavours to make our career center accessible to any and all users. If you are experiencing difficulty and need assistance applying online, please call 1-866-SANOFI2 (1-866-726-6342) or click here
• US and Puerto Rico Residents Only
• North America Applicants Only
• The salary range for this position is:
• $122,250.00 - $176,583.33
• All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.