Senior Marketing Manager - Maternity Cover

Description

The company designs and builds consumer products and technology for homes worldwide. Its 5-star rated lifestyle products are sold through major retailers, online and offline, and via distributors. It runs two global brands, has more than 4,100 associates and is headquartered in Needham, Massachusetts.

The company is building an AI-native way of working, where people are expected to test new methods, adopt new tools and keep pushing what is possible for consumers.

This is a maternity cover role as Brand Marketing Manager on the regional marketing team for one of the two brands. You will develop and run go-to-market and marketing plans for Central European markets, aimed at profitable, lasting growth.

You will own the product marketing and assortment execution plans and work with in-country cross-functional teams to deliver them well.

You will build integrated marketing plans for Central European shoppers, support commercial targets and strengthen the brand's presence in the region. You will work with local sales, social media, trade marketing, PR and the global marketing team.

The team is looking for someone who works well alone, takes ownership and collaborates willingly, and who is driven to take on hard goals.

Responsibilities

• Create Central Europe marketing strategies that fit local shopper needs and retailer priorities.
• Work with the Global Marketing Hub to support in-store and online marketing across the region.
• Track prices, positioning, competitors and market needs, then turn the findings into recommendations on assortment and roadmap.
• Manage each category's portfolio and lifecycle, from launch to end-of-life.
• Shape category and brand positioning, product concepts and pricing input to improve marketability and sales.
• Spot obstacles early in the commercialization process, flag them and propose fixes.
• Explain product value to the sales team and help build their sales tools.
• Report performance, insights and optimisations to internal stakeholders on a regular basis.
• Work with local sales and retail teams to activate key accounts, improving conversion and brand visibility.
• Track campaign performance and KPIs, and refine plans to raise ROI and in-market results.
• Build relationships with Central European retail partners and support distribution initiatives.

Requirements

• Degree in marketing or an equivalent qualification.
• 8-10 years of marketing and/or category management experience in consumer goods.
• Significant senior experience in marketing or channel/distribution, ideally in Central European retail. Experience with consumer electronics retailers is a plus.
• A strong record of commercially successful campaigns across physical and digital retail channels.
• Proven project management and the ability to work across functions and borders.
• Solid analytical skills, including performance metrics and ROI.
• Fluent or native German and English are mandatory. Polish is a plus.
• Strong PowerPoint and Excel skills.
• Creative thinking and practical problem-solving.
• Experience with financial analysis to inform marketing recommendations.
• Experience using consumer insights to support marketing programs and campaigns.
• Able to work at pace on detailed, deadline-driven tasks, while staying organised, dependable, efficient and adaptable to changing direction.
• Able to take projects from start to finish independently.
• Strong written and verbal communication and presentation skills, and highly analytical.

Conditions

Based in Frankfurt.

This is a maternity cover position.

The company is committed to diversity, equity and inclusion.

Benefits

• Competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, product discounts and more.
• High-impact learning programs to support personal and professional growth.
• Support for all associates to bring their authentic selves to work and to advance their careers.