Field Marketing Manager - Belgium

Description

Waiting for care is the norm today: symptoms worsen, appointments are months away, and systems respond only once you're already unwell. The company wants to end that wait.

The company holds that health is a universal right and that it only becomes real when prevention is built into the system, so the healthcare system itself must work for everyone in a sustainable way.

It is building a new standard in prevention insurance, combining insurance, prevention and care in one user experience that the company describes as acclaimed.

The company already works with 40K+ companies of all sizes, serves more than 1M+ members and has reached €800M+ in ARR. The team has 1000+ people.

Hiring is open across France, Spain, Belgium and Canada, with more markets to follow.

Responsibilities

• Get the company in front of buyers who choose insurance through trust: CEOs, CFOs, CHROs and HR leaders in hospitals and the public sector, often met through personal contact rather than cold pitches.
• Turn those conversations into qualified pipeline for the Enterprise and Public Sales teams.
• Build a prioritised plan for the year that maps the networks, events and rooms where the 2027 Enterprise and Public target accounts' decision makers spend their time, starting from those accounts.
• Lead the company's presence in HR think tanks, starting with the Agora des DRH, secure speaking slots, and design and host small dinners and roundtables on absenteeism, burnout and return to work after serious illness.
• Work with Enterprise and Public AEs to decide who to meet, which message to use and what the next step is. Each lead needs a named owner and a clear follow-up.
• Track each initiative through to qualified leads and pipeline, show which activities pay off, and move your time and budget accordingly during the year.
• Work closely with Enterprise and Public Sales, the Brand Manager, Product Marketing and Business Strategy & Operations.

Requirements

• At least 4 years in B2B field marketing, events, account-based marketing or community building, ideally with senior HR or C-level audiences.
• Good knowledge of the Belgian business landscape and comfort in rooms full of executives.
• Ability to create events people want to attend while keeping the commercial purpose in mind.
• A pipeline mindset: you can show how past initiatives led to business outcomes rather than just attendance.
• Organised and autonomous, and comfortable building a new function from scratch.
• Native or near-native Dutch and/or French, with fluent English. Having both Dutch and French is a strong plus.
• Experience in insurance, employee benefits, HR tech or healthcare is a plus.
• The hiring level for this role is in the C1 to D range.

Conditions

Based at the Brussels headquarters with a flexible office setup.

Flexible working hours and a flexible vacation policy.

The company hires for people rather than fixed job titles, so candidates who are interested but do not match every point are encouraged to apply.

Benefits

• Generous equity packages on top of your base salary.
• Top-of-the-range equipment.
• Health insurance fully covered for you and your family at 100%.
• A learning budget and a dedicated coach from your first day.
• Extended parental leave.