Senior Manager, Marketing Platforms

Description

The company is a global information and analytics business that supports researchers and healthcare professionals in advancing science and improving health outcomes.

The role sits in the Data and Analytics Centre of Excellence, part of the Marketing Excellence division. The centre helps marketers use data with confidence through analytics, attribution and ROI insight, data governance, and self-service platforms and training.

This senior leadership role owns the strategic direction of the marketing technology (MarTech) ecosystem. The goal is to make sure marketing platforms deliver measurable value, match business priorities, and support long-term growth through governance, investment planning, and work with stakeholders.

Responsibilities

• Build and own a multi-year MarTech strategy that decides where to invest in, consolidate, or retire platforms, based on business need and market direction
• Work closely with Technology leadership so the MarTech roadmap fits the wider technology architecture, data, and security standards
• Scan the MarTech market for new tools and capabilities that matter to the business
• Lead negotiations and renewals for the marketing platform portfolio
• Manage licences and seats so allocation matches real usage and need across teams
• Hold vendors to their roadmap commitments and value delivery at a strategic level
• Work with Technology to run the overall MarTech budget, covering forecasting, cost optimisation, and business cases for new investment
• Connect the Platform Product Managers so the platforms integrate and work together instead of operating in silos

Requirements

• Significant experience overseeing marketing technology platforms at a strategic level, such as CDPs, engagement or CRM platforms, social or CX tools, and AI content tools
• A strong record in vendor negotiation, contract management, and budget ownership
• Experience working with Technology teams to turn business needs into technical requirements, without being a technical specialist yourself
• The ability to build a coherent strategy across a fragmented tool landscape and to influence senior stakeholders
• Strong commercial judgement, and comfort owning budgets and showing ROI
• Excellent stakeholder management, with the ability to get results through influence and collaboration rather than direct authority over platform teams

Conditions

Flexible hours: you can shift when you work during the day to fit your commitments and work when you are most productive

The organisation supports a healthy work and life balance, with wellbeing initiatives, shared parental leave, study assistance, and sabbaticals to help with both immediate responsibilities and long-term goals

Equal opportunity and accessibility: the company offers accommodations on request during the hiring process

Benefits

• Country-specific benefits, available through the company's benefits page for your location
• Wellbeing initiatives, shared parental leave, study assistance, and sabbaticals