Senior Manager, Marketing Lead Management

Description

The company is an embedded semiconductor provider serving automotive, industrial, infrastructure and IoT markets, with more than 21,000 staff in over 30 countries.

This Senior Manager role runs the qualified marketing lead program and is the main contact for Sales leadership. You will shape the lead management strategy, oversee how marketing leads are qualified, and track and report on qualified leads, customer opportunities and design-ins.

A four-year degree in Marketing, Communications or a related business field is expected, along with experience working alongside Sales and managing a global team.

Responsibilities

• Lead day-to-day lead management operations and set their strategy.
• Manage a global team of lead specialists.
• Keep a steady working partnership with the Sales function.
• Work with platform architects to streamline workflows for lead qualification, enrichment, routing and nurturing, so high-value customer engagement reaches Sales automatically.
• Own the program roadmap, including process improvements and AI enhancements.
• Design incentives that encourage Sales to follow up on leads.
• Track and analyse lead quality and conversion metrics, measure impact on the pipeline, and propose data-backed improvements.
• Set up regular reviews for Sales leadership covering trends and results.

Requirements

• A bachelor's degree in Marketing or a related field plus at least 10 years of related experience, or a master's degree plus 8 years of related experience.
• Experience with CRM or marketing automation tools, lead routing and scoring, dashboards, reporting tools, or data quality work.
• You are a self-motivated, proactive leader who works well in a team.
• Strong project management and prioritisation skills, with the ability to juggle several tasks at once.
• You think analytically and make decisions from data.
• Excellent verbal and written communication.
• You are highly organised and detail-oriented.
• You spot opportunities for improvement.
• You adapt well to a fast-paced, changing environment.
• Nice to have: experience in the semiconductor industry or manufacturing.
• Nice to have: experience leading the digital or automation transformation of a lead management program.

Conditions

The posting does not state a work location, work model, schedule or contract type.

Equal opportunity and affirmative action employer, committed to a workplace free of discrimination.

The company deals with dual-use technology under U.S. export controls, so it may need a U.S. government export license before releasing technology to certain people. Whether to apply for one is solely the company's decision.

Benefits

• A competitive benefits package alongside salary, with details provided during the hiring process.