Senior Director, Brand Marketing

Description

The company helps mechanical engineering teams bring complex products to market sooner. Its AI is built for engineers designing cars, medical devices, and jet engines, and it captures the reasoning behind design changes made during reviews, iterations, and tests, not just what changed between versions.

Customers include Bobcat, Triumph Motorcycles, and GE Appliances, and the company has signed multi-year AI partnerships with Bombardier. It is based in St. John's, Newfoundland, started in 2018 with one customer, has raised a $72M Series C, was ranked 57th fastest growing company in North America by Deloitte (Fast 500), and has more than 250 people.

The company is hiring a Senior Director of Brand Marketing to lead brand design, multimedia, brand content, and communications. The role manages an existing team of 6 and includes building two capabilities the company does not yet have: executive communications and integrated brand campaigns.

Responsibilities

• Shape the brand function across design, multimedia, brand content, communications, and campaigns.
• Set the standards, operating model, and creative process so the team produces exceptional work without becoming an in-house creative services desk.
• Define how the brand appears at every touchpoint, and write principles that make it easier to recognize and harder to forget.
• Stay close enough to the work to spot near-misses and help the team fix them.
• Partner with Product Marketing to pick the ideas the company should promote, and turn them into bold, integrated campaigns.
• Make complex AI, engineering, and manufacturing ideas clear, compelling, and memorable.
• Push past safe creative when the strategy supports it, and build internal backing for bigger bets.
• Own a single communications strategy for the CEO, CTO, and Chief Strategy Officer covering earned media, bylines, social, conferences, and company events.
• Identify the topics each executive can credibly own, and create chances for them to add real value to relevant conversations.
• Oversee media relations, press releases, executive visibility, and proactive communications.
• Lead and grow a multidisciplinary team across brand design, multimedia, content, and communications.
• Give clear feedback, share context openly, and help specialists do their best work.
• Spot where new hires, agencies, or partners would meaningfully raise the function's quality.

Requirements

• You have 10+ years of experience in brand marketing, creative strategy, communications, design, or a related field, including real ownership of a brand or creative function.
• You have a portfolio that shows strong creative judgment and high standards, and you can explain why a piece works or fails.
• You have led multidisciplinary teams across several of these: design, video, content, communications, production, and campaigns.
• You communicate at an executive level. You can challenge an idea, push for a bigger one, and earn trust by grounding your view in strategy.
• You can shift between setting direction and working hands-on with the output, caring about both the big idea and the details of the edit.
• You have made complex or technical subjects (B2B software, AI, engineering, manufacturing, or another technically complex field) compelling without dumbing them down.