Senior Digital Marketing Strategist

Description

The company is a European firm in customer experience and digital transformation, with 2,200 employees across 12 countries. It builds digital platforms and customer experiences for large international brands.

You will work in the Ghent creative agency, a team of more than 50 digital specialists. It combines the reach of a large digital agency with the responsiveness of a local team.

The role sits between clients and specialists. You grasp the disciplines well enough to question their advice, join their expertise together and reduce separate inputs to one clear direction. You set priorities, weigh trade-offs and guide investment choices, then present them in a way that clients with limited marketing maturity can follow and back.

Current clients include Nestlé, Colruyt, Pierre Fabre and Jaguar Land Rover. Projects vary from client to client, so you rarely work on the same platform or problem for long.

Responsibilities

• Identify the real problem behind a client brief.
• Build focused digital marketing strategies covering the customer journey and funnel.
• Tie together audience, content, channels, platforms, data and technology into one consistent approach.
• Choose what to prioritise, test, delay or drop.
• Question recommendations from performance, data, content, SEO, social, CRO and marketing automation specialists.
• Turn strategy into realistic scopes, budgets, roadmaps, KPIs and next steps.
• Create clear, convincing presentations and lead strategy discussions with clients.
• Develop and pitch solutions for existing clients and new prospects.
• Stay involved once strategy moves into delivery, so the original decisions hold.

Requirements

• 5+ years of relevant digital marketing experience, preferably in an agency or consultancy.
• Hands-on depth in at least one digital discipline, plus solid knowledge of the wider ecosystem.
• Ability to judge whether data, media and specialist recommendations truly serve the strategic goal.
• Experience leading multidisciplinary digital strategies, not just running a single channel.
• Strong skill in telling a strategic story and presenting it.
• Confidence with senior clients and the ability to challenge them constructively.
• Commercial judgement to turn an open question into a credible, sellable solution.
• A pragmatic approach: strategies should be ambitious but deliverable.
• Fluency in Dutch and English. French is an advantage.

Conditions

Flexibility in how you organise your work, with time set aside for team gatherings.

Based at the recently redesigned office in Sint-Martens-Latem, which has outdoor space, informal meeting areas and quiet spots for focused work.

Open only to candidates employed directly by the company; contractors and agency staff are not considered.

Benefits

• Competitive salary package reflecting your experience.
• Company car, Apple laptop, phone subscription and the other equipment you need to do the job well.
• Dedicated R&D time, training, certifications, seminars, mentoring, events and regular knowledge sharing to build new skills.
• Regular feedback and development conversations to help plan your next step.
• Regular drinks and team events outside project meetings.
• Access to an international network of colleagues and projects beyond Belgium.