Description
About ZBiotics
At ZBiotics, we make genetically engineered probiotics that improve daily life. As a group of motivated, yet down-to-earth people, we are fueled by two things: a love for science and a commitment to being people-first. GMO products like ours – built to create benefits for people in their daily lives – are the future. As the first to market, we believe it’s our duty to set a high bar for product quality, safety, and transparency for others to follow.
In 2019, ZBiotics launched Pre-Alcohol – the world's first genetically engineered probiotic drink – designed to break down acetaldehyde, an unwanted alcohol byproduct. In 2024, we launched Sugar-to-Fiber – a genetically engineered probiotic drink mix – that creates fiber from the sugar you already eat, contributing to microbiome health.
With a full line of genetically engineered probiotics in development, our team is growing. We’re looking for people as excited as we are to build this new category of consumer products.
About the Role
ZBiotics is scaling its omnichannel presence, growing rapidly in retail, and refreshing our packaging across the business. We're hiring a Senior Designer - Packaging, Retail, and Experiential to own how ZBiotics shows up on shelf in store, and the packaging architectures as we scale. You'll build our first retail design system, lead execution of the packaging redesign, and tailor retail materials for each new account. You'll partner closely with our Retail Marketing Manager and the sales team, work within the design function, and collaborate with supply chain and outside vendors to take work from concept to production. This is an individual contributor role reporting to the Creative Director.
Your Responsibilities
The following are essential functions of this role:
Retail Design System
Build and maintain a retail design system: a core library of on-brand assets, templates and guidelines the sales team can use in retailer conversations.
Design sell-in materials such as sell sheets, line reviews, planogram visuals and presentation decks that help the sales team win new accounts.
Experiential and events design for trade shows, event booths, pop-ups etc.
Develop in-store assets including shelf talkers, signage, displays, endcaps and fixture graphics.
Create 2D and 3D mockups and renderings so stakeholders and retail partners can see concepts in place before production.
Set standards that keep retail work consistent with the ZBiotics brand as the retail team and partner list grow.
Visit retail partners’ stores to see how displays and packaging perform on shelf and bring back improvements. .
Direct freelance designers, agencies, and production vendors on packaging and retail work, and review their output.
Packaging Design
Own design execution of the packaging system.
Translate creative direction, business, work with Regulatory Affairs and Quality to make sure packaging meets labeling and claims requirements before production.
Prepare dielines, mechanicals, artwork and production-ready files.
Partner with packaging developers, suppliers, manufacturers and our supply chain team to resolve technical challenges, review proofs and samples, and approve final production.
Present concepts and design rationale clearly to the design team and senior leadership, and support internal decisions with options and recommendations.
Retailer Customization
Adapt the retail design system for each retail partner once an account is set up, covering signage, fixtures and custom in-store materials.
Work with the Retail Marketing Manager and sales team to understand each retailer's requirements, specs, timelines and brand guidelines.
Manage production and delivery of custom retail materials with printers and fabricators, on time and on budget.
Juggle multiple accounts and launches at once, prioritizing in a fast-paced, high-growth environment.