Senior Business Consultant - Marketing Automation

Description

The company designs, builds and runs growth systems for competitive businesses, linking marketing strategy to execution across transformation and marketing modernization work. Its 12,000 specialists in engineering, platforms, commerce, consulting, content, CRM and CX work as one global unit in more than 40 markets.

The company works with partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce and Shopify, plus AI innovators. A sister agency, VML, helps brands turn transformation into creative, engaging experiences.

Strategy, technology and data are increasingly one discipline. Enterprise clients need scalable growth architectures built on Salesforce, combined with engagement and personalization tools such as Braze, Bloomreach and Klaviyo.

The Marketing Automation & CRM team designs, scales and improves these MarTech solutions for large global agency clients, connecting complex technical setups with customer experiences across big B2B and consumer environments.

The company is hiring a Senior or Lead Business Consultant to be the main technical and strategic authority for the team, leading complex engagements, championing domain expertise and driving measurable business growth.

Responsibilities

• This is a senior, client-facing leadership role. You will design ecosystem strategies, align executive stakeholders and guide enterprise clients toward stronger digital maturity, not just recommend tools.
• Act as the lead strategic and technical advisor. Be a trusted sounding board for senior client leaders and turn business needs into scalable MarTech strategies across Salesforce, Braze, Bloomreach, Klaviyo and related technologies.
• Run large projects in enterprise settings. Propose best-practice solutions, track progress against client KPIs, and mediate and make decisions when escalations arise.
• Help scope, pitch and build solutions for new and existing enterprise clients, and spot new growth opportunities on your own initiative.
• Lead strategic workshops, build rollout plans, design new or adapted processes, and present research-based recommendations that help clients decide.
• Work with the Solution Team Lead to review work, coach medior and junior specialists, share knowledge across disciplines, and keep quality high across the domain.
• Build the MarTech domain's profile inside and outside the company through thought leadership, vendor alignment such as with Salesforce, marketing events and knowledge sharing across the company's international network.

Requirements

• You act as a strategic partner rather than only an executor. You handle client governance smoothly, challenge assumptions constructively, and explain complex technical topics clearly and persuasively to executives.
• You have deep expertise in CRM, Marketing Automation and Service or Sales Automation platforms, including experience balancing legacy enterprise tools with modern engagement engines.
• You do well in pitches, discovery sessions and scoping, and turn client problems into creative, structured business solutions.
• You enjoy reviewing work and mentoring colleagues, and you raise the capability of the people around you.
• You have 10+ years of professional experience, including 3+ years in senior or executive management in a B2B services or agency setting.
• You have deep knowledge of CRM and Marketing Automation platforms, with proven Salesforce expertise and familiarity with Braze, Bloomreach or Klaviyo.
• You have a track record of scoping, pitching and delivering solutions for enterprise clients.
• You are strong in conceptual thinking, analysis, research and problem solving.
• You communicate excellently and are fluent in English.
• Fluency in Dutch is preferred.
• A Bachelor's or Master's degree in a relevant field is preferred.
• You currently live in the Netherlands and have the right to work there.

Conditions

You will join the Marketing Automation & CRM domain and work closely with the CXM Director, the Capability Team Lead, project managers and delivery teams. You will also work regularly with internal marketing, technology vendors such as Salesforce, and global peers across WPP and VML.

The role follows a flexible hybrid model that supports work-life balance.

The company offers an international, inclusive setting built on trust and teamwork. It is an equal opportunity employer that considers all applicants without discrimination.

Benefits

• Salary is highly competitive for senior experience.
• You receive an additional gross annual holiday allowance of 8%.
• A comprehensive mobility package covers your commuting needs.
• Competitive pension benefits.
• You choose a Mac or Windows laptop.
• Free access to confidential counseling through the Employee Assistance Programme.
• In-building wellness options, including yoga, pilates, an in-house chair massage and bootcamp sessions where available.
• Team events and Friday social drinks.
• You work on a high-profile portfolio of B2B and B2C clients. The company serves brands such as AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestle, The Coca-Cola Company and Wendy's, and Forrester recognizes it as a Leader in marketing, commerce and digital experience services.
• The company is part of a global group of 26,000 people across 55+ markets.